survey is a study, generally in the form of an interview or a questionnaire, that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup poll and the Harris poll. As anyone who watches the news during Line campaigns presidential knows, these polls have become an important part of political life in the United States.North Americans are familiar with the many "person on the street” interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such samples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending On which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative sampling if it is to genuinely reflect a broad range of the population.In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effective survey question must be simple and clear enough for people to understand it. It must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interviewer can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interviewer can go beyond written questions and probe for a subject's underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.45. What does the passage mainly discuss?C. The history of surveys in North America D. The principles of conducting surveysA. Problems associated with interpreting surveys B. The importance of polls in American political life46. The word "they" in line 7 refers toA. North Americans D. news shows B. interviews C. opinions47. According to the passage, the main disadvantage of person-on-the-street interviews is that they _____C. are not based on a representative sampling D. are used only on televisionA. are not carefully worded B. reflect political opinions48: Which of the following terms is defined in the passage? A: representative samplingB: response rate C: survey D: public opinion49. According to paragraph 3, which of the following is the most important for an effective survey?B. A high number of respondents C. Carefully worded questionsD. An interviewer's ability to measure respondents' feelings A. A sociologist who is able to interpret the results50. The word "exercise" in line 12 is closest in meaning to ___________________.B. utilize A. consider D. design C. defend51. The word "elicit" in line 16 is closest in meaning to _______.B. compose D. rule out A. predict C. bring out52. It can be inferred from the passage that one reason that sociologists may become frustrated with questionnaires is thatC. respondents often do not complete and return questionnairesA. questionnaires are often difficult to readB. questionnaires are expensive and difficult to distributeD. respondents are too eager to supplement questions with their own opinions53. According to the passage, one advantage of live interviews over questionnaires is that live interviews __________.D. cost less C. can produce more informationA. are easier to interpretB. minimize the influence of the researcher54. The word "probe" in line 20 is closest in meaning to ____________.C. explore D. influence A. analyze B. apply
đang được dịch, vui lòng đợi..