100:00:01,001 --> 00:00:06,000Why are people going to watch your videos on YouTube or more to the point,200:00:06,001 --> 00:00:12,000if someone watches one of your videos what will make them come back to watch more of your videos?300:00:12,001 --> 00:00:21,000In this movie I want to offer some specific tips on branding or creating a brand identity on YouTube.400:00:21,001 --> 00:00:24,000There's a lot to be said on this topic and some of these ideas were filtered500:00:24,001 --> 00:00:29,000through some of the other movies in this course, as well as the course on using600:00:29,001 --> 00:00:34,000YouTube for business and marketing, but for starters, I want to start with some700:00:34,001 --> 00:00:38,000ground rules about how to think about branding and identity on YouTube.800:00:38,001 --> 00:00:44,000There's a lot of noise out there on the Internet and the first thing I would900:00:44,001 --> 00:00:47,000encourage you to do is have a point of view in your videos.1000:00:47,001 --> 00:00:52,000There are so many YouTube videos out there that if you don't start with a strong1100:00:52,001 --> 00:00:57,000point of view and identity of where you're coming from, I think everything else1200:00:57,001 --> 00:01:00,000follows from there, and if you don't have it I'm really not sure where you're1300:01:00,001 --> 00:01:04,000going with your videos, so think about this. Where are you coming from?
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Once you understand your identity, be consistent about it.
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If you create a video that has pop-up words that come up and inform what you're
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saying or a certain type of music or editing, try to stay in that style
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or evolve that style rather than making your next video totally different.
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Connect with people on YouTube and online in general, send your videos out,
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share them like other people's videos, comment on other people's videos,
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certainly you can't develop much of a brand on YouTube, such an interactive
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community without making connections.
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This is incredibly important both on YouTube and on the web in general.
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If someone likes your stuff, they're going to come back and look for it.
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If you don't put out anything new for a while, they're going to stop coming back
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to check and that's a problem, so be consistent about putting out new material.
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At the end of the day, YouTube is such a democratic media environment.
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Be yourself, let yourself shine, that's the best way to attract the type of
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people that will really be your online audience.
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