For the next few weeks, tour operat

For the next few weeks, tour operators will be soiling through the annual deluge of complaints. Ron Wheal, head of customer relations for Britain’s biggest holiday company which took more than a million abroad this summer, says, 'Holiday makers are complaining about petty silly little things.’ 'Such as?’ The fact that their hotel is next to a road. How do they expect to get to their hotel if it’s not next to a road?’

Perhaps one of the most common complaints is that the holiday fails to live up to the brochure promises. A family from Berkshire with two young children were attracted by a two-week package in a three-star hotel that was described as 'friendly’ and ‘particularly suitable for families with children.’ It offered ‘cots, baby minding, high chairs and early suppers? When they arrived, the hotel was not up to three star standard, the staff were rude and the promised facilities for children were practically non-existent.

An initial complaint which had been sent to the holiday company by the family was answered with an ‘exgratia’ payment of £30. With the help of a consumer magazine, the family issued a summons claiming £500 - which the holiday company eventually met in full.

One of the big travel successes of recent years has been the ‘gite’ holiday (a gite is self-catering accommodation in France, often on a farm). The director of the Gite de France’s London office recently received a telephone call from one client furious about the cows that passed in front of her gite. Was she complaining about the mess? ‘No, she was angry because the cows used to stop and look in at her as they went past the window.’

Britain’s biggest seller of long-distance holidays says that the majority of its complaints come from people who have chosen the wrong sort of holiday. People who fail to do their research could find themselves in the Caribbean during the hurricane season.

Mr. Wheal says that if someone really wants action over a spoilt holiday, 'they should try to sort it out with a holiday company representative there and then.’ Those who complain to the tour operator on their return and are unhappy with the response, can take their case to the Association of British Travel Agents (BTA) which will provide conciliation facilities free of charge.