There are many brands which achieve prominence compare with others in the same field such as Canon in photocopies, Starbuck in coffee, Dell in computer, CNN in broadcasting and so on.However, daring to be differents is also take a risk because it requires you to pose and then answer the questions. There are four components of an implementation index:• Is there a critical mass of support from key stakeholders ?• Is there a sufficient problem orientation within the change process ?• Is there sufficiently robust programme management ?• Is the sufficient focus on clear goals ?
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