• Democratic Leadership Styles • Advantages- The leadership induces confidence, cooperation, and loyalty among employees.- All the employees involved use their skills together for the completion of a certain task. Therefore, all ideas of employees are taken into consideration and carefully debated. - The tension between the leader and team members is decreased. - A positive work environment is created and work becomes more pleasurable.- Reducing employee turnover. • Disadvantages- Decision making process takes a long time because every team member needs to be consulted.- Team depends upon their leader.When the Democratic Leadership Styles effective?- Democratic style should be used when Sony has highly skilled, great experienced employees. Employees in Sony are able to solve problems, control in working or when the leader wants employees to share together their ideas, opinions to make decision and solve the problems.- Where the emphasis is clearly on training, professional & leadership development & quality of work performed. For example, Sony can open the training courses for new employees, so employees will have more opportunities to develop themselves in the future. - Creative industries (advertising and television, etc) enjoy benefits from the free flow of ideas that democratic leadership brings. Advertising is also very important to increase their values in the industry because advertising helps Sony to know about the customer’s needs. Besides, leadership and their staffs will exchange ideas with each other to understand what customers want.
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