an entrepreneur. 'Bur every year th

an entrepreneur. 'Bur every year they have the same clients they need to entertain, so they have to come up with new and exciting ideas.'
Another event aimed at thrilling clients involves flying a jet fighter, reminiscent of the movie Top Gun with Tom Cruise. But catching the imagination of corporate customers is expensive. Entertaining at events like the Henley Regatta near London costs $600 a day, while a corporate hospitality seat at the Wimbledon tennis tournament can set you back $2,000.
'The budgets are huge. But it is much more cost-effective to keep that customer than to try and find new ones,' Elnaugh says. A day in a tank costs $400 a head, while a 30-minute flight in a jet adds up to $1,000. If you want something more authentic, a ride in a MIG-29 jet fighter in Russia will set you back $18,000.
'Entertainers are always looking out for new ideas, and increasingly they are actually creating everts in response to what is in the media and what is popular,' Enlaugh says.
Corporations are now able to offer trips up Everest or treks across Antarctica for their clients. They try to offer a once-in-a-lifetime experience their clients are unlikely to forget but hot-air ballooning and visits to health spas are still more usual.