What would you do if your loved one couldn’t remember you? (Valentine’s Day 2012) In the lead up to Valentine’s Day 100,000 cards were printed asking ERC members: “What would you do if your loved one couldn’t remember you?” Thousands of cards were filled out by Dementia Champions across Australia. On Valentine’s Day the campaign team hit the streets encouraging the wider community to send in cards, tweet support, and share photos from branded photo booths. Approximately 7,500 cards were received at Parliament House. A letter of support from the Prime Minister, Julia Gillard, and a tweet from Leader of the Opposition, Tony Abbott to his following of 20,000+, were key acknowledgements. A partnership with Nova FM reached 1,019,700 people. The Valentine’s Day video was viewed 650 times; 299,676
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