Behavior refers to actions. To cont

Behavior refers to actions. To continue the example in the previous discussion, a brief
expression of sympathy by a businessperson to a bereaved work associate is appropriate
British behavior. Co-workers may send a card, if they have worked together for a
time. In Mexico, in contrast, much more than an expression of sympathy is appropriate
behavior. Business associates may attend the funeral, send flowers, offer services such
as transporting family members, and visit the family’s home to show respect.
Behavior comes directly from attitudes about how significant something
is—how it is valued. Values drive actions. We’re back at the point made earlier:
Cultural priorities motivate business behavior.
In intercultural interactions, cultural differences usually make themselves
known first by behavior, which is related to attitudes and which springs from
values in the culture.