BINARY! OH MY GOODNESS!IS THIS THE

BINARY! OH MY GOODNESS!
IS THIS THE MARKETING PLAN YOU WANT?
+
A STUDY ON OTHER MARKETING PLANS
Eddy Chai
1998 Outstanding Role Model Businessman of the Year
2002 Time Elite Award
3 million downlines in more than 20 countries
With the Minister of Examination Yuan,
Mr. Hsu Hsuei Te
With Vice President Lien Chan during the New
Year's Marathon Run Event
With the President of the Republic of China, Ma
Ying Cheou
Eddy awarded R.O.C. Outstanding Role Model
Businessman with the Senior Adviser to the
President, Mr. Chiu Chuang-Huan
With wife Grace, Minister of Interior Wu Poh-Hsiung
and Congressman Wu Tze Yan
Awarded R.O.C. Outstanding Role Model
Businessman 1998, in photo with Vice-President
Lien Chan
With Senator John S. McCain, U.S.
Annual Grand Rally, Linkuo Stadium. Over
20,000 people attended.
Received the Time Elite Award from Minister of
Economic Affairs, Christine Tsung
Participants had to drive 24-hours to attend
Eddy’s training in Czechoslovakia
Eddy organized the Taiwan’s New Year's
Marathon Run Event. Over 100,000 people
participated.
Eddy’s training in Turkey. Over 7,000 people
attended.
Eddy and Minister of Defense Chen Li An.
Training for over 20,000 in Linkuo Stadium.

Let the Journey begin !
DEDICATION
This essay is dedicated to all victims of pyramid schemes and to all
committed distributors who did not prosper, through no fault of their own,
but merely for the sad reality of joining companies where the owners do not
know how to write a marketing plan.
Thanks to Grace Co and Kath Gilles for editing my English that no one
would have understood otherwise.
To those victims and to those who are losing hope, do not give up on your
dreams in this industry.
A few words of advice for you to ponder on when you do your MLM
business:
Your MLM business will grow when you build your organization...
Your organization will stay when your organization is
profitable...
Your organization is profitable when it can build a
solid customer base...
Your customer base cannot be solid when your
leaders do not emphasize on retailing...
Your leaders cannot emphasize on retailing when you have
few and overpriced products.
You cannot achieve the above when you join pyramid schemes and play
games.
This essay is divided into two parts. Part 1 will be a study on the binary
marketing plan and Part 2 will be a study of other marketing plans. Okay!
Let the journey begin.
Eddy Chai
Website:http://www.eddychai.com Email:[e-mail]
Introduction
This is my 30th year full-time in this business and in the last 30 years I have not come
across a marketing plan I dislike more than the binary marketing plan. The marketing
plan where the owners openly tell distributors that they will short-change and steal
from them. You may argue, why then are there so many binary companies and how
come so many distributors get involved in this kind of plan today? You may also ask,
“Are you saying this out of jealousy or envy their success?” My answer is I am not the
kind of person who gets jealous or envious of the success of others. I have done well
over the years and do have a little bit of money today so money and rich people do
not impress me anymore. Do not be surprised that I am wealthier than most owners
of binary companies and normally, people do not get jealous or envious of those who
are of lesser fortune than them. I do not judge the success of a company based on the
amount of money the owners are making. There are many company owners involved
in pyramid schemes that have gotten rich out of fooling people, and as far as I am
concerned they are the garbage that pollute this industry. Frankly speaking, I despise
these people.
My personal deliberation of a company, the owners and the company’s marketing plan,
are all based on whether they are helpful or detrimental to the distributors. It will be
difficult to find a marketing plan that is worse than the binary system. In this essay, I will
break down and analyze the binary plan for you. Study it with an open mind especially
if you are a distributor in a binary company today. Then ask yourself if this is the
marketing plan you want. I am not here to brainwash you because I do not like binary.
I am simply offering you this information with only my best intentions at heart to open
your mind to the truth. At the end of the day, you’ll be in a better position to decide if
you really are where you intend yourself to be.
John 8:32 “Then you will know the truth, and the truth will set you free.”
Why, then, are there so many binary companies today?
Why are there so many companies using this kind of marketing plan today and how
come so many distributors have jumped on the bandwagon? The following are the
reasons why:
BINARY ! OH MY GOODNESS !
IS THIS THE MARKETING PLAN YOU WANT ?
Part 1
1. They think it is something new and that stair steps is out of date.
Over the last 50 years, the most common and popular marketing plan is the stair
steps. It has been around for a long time. As a result, it is very easy to convince and
excite distributors that the stair steps plan is already obsolete and that binary is the
“IN” plan today. Most distributors do not understand the intricacies of marketing plans
and can easily be misled by opportunist wolves in sheep’s clothing. Tell them anything
and they will believe, especially when the presentation is in a jam-packed room with
registered distributors, all trained to stir up the energy and the level of excitement for
the opportunity meeting.
However, a distributor like me, who has great interest in studying marketing plans, is
not that easy to convince. I need to sit down, to study and analyze the plans. What I
want to know, and am most concerned with, are the end results of marketing plans. The
key indicators are: the amount of money the companies really pay out; the misleading
tricks normally used by bad companies when they write marketing plans; the amount of
bonuses that leaders can be entitled to; and the spirit and culture the marketing plans
will produce. I hope all of you will develop an interest in this area. A distributor who
does not understand his marketing plan is like an employee who does not know how
much salary he is getting for his work or a professional who does not understand his
profession.
This problem gets even worse when it is promoted by charismatic speakers who also
do not understand marketing plans, and sincerely believe they are promoting a new
idea that will positively change the industry. Of course along the way, they hope to
make themselves rich as they are failures or at best, mediocre leaders in the stair
steps system. How great it is now to change from a foot soldier to a “General” in a new
company. We have seen many of these people over the years. They are the ones who
introduced us the 5-lines system, the quadruple matrix system, the triple matrix system
and now the binary system. They are promoting something they do not understand and
sometimes the dream of money and success have blinded their eyes and muddled up
their brains.
The bad news is Generals cannot have the mentality of foot soldiers; they cannot be
lazy, negative, or lacking in confidence with themselves and their soldiers. Foot soldiers
who do not know how to fight and are proven failures in battles cannot just assume the
role of General without laying down the ground work, otherwise the companies where
they pretend to be Generals, will soon collapse, and they find themselves out on the
streets again as foot soldiers. These “Generals” are a dime in a dozen in our industry.
Surely you have met quite a few of them. You see the same old faces whenever a new
company opens. Most of them have already joined at least 3 or more companies.
2. They think it is easy even though it is not true.
Binary is one of the hardest marketing plans for most people. I will show you how hard
the binary plan is later.
Attend any binary opportunity meeting and 90% of the time you will hear the speakers
telling the audience that they should do binary because the stair steps plan is too
difficult. Remember they also sold the same message in the quadruple matrix and triple
matrix system too.
It is a common weakness of many distributors who want to generate easy money from
very little or no effort at all. This is the main reason why there are so many fraudulent
companies over the years and why many owners of pyramid schemes have made a
great fortune out of misleading people. They invest in having charismatic speakers
on stage who convince people that binary is easy, and you’ll see the growing flock
of sheep who will sign up and be misled, ready to be slaughtered. Some add more
excitement by claiming that they only need to build one active leg, because the
company or uplines will provide them with ready downlines, and so, the expectant
distributors immediately pull out their credit cards from their wallets. Taking money from
these lazy and weak people is like taking candies from children.
It is sad that after 50 years there are still so many who believe that there is such a
thing as free lunch. There is no free lunch (by the way, there is no free breakfast or
dinner too). I will advise all prospects that if they are afraid of hard work and are not
willing to pay the price, please do not join multi-level marketing. Just like in any other
occupation, MLM also entails work. It is a channel to sell goods and services. Do you
think you need to work if you are a regular employee or when you start a traditional
business? MLM is not a place for you to play the money game where you end up with
only distributors and no retail customers. By the way, you also need to work to get
people to join to play the money game. The only question is, whether this is the kind of
work you want to do as a real network marketer? Like a vampire who preys on victims
and sucks them dry. Tell me the answer after your friends and relatives have lost their
money because of you and they no longer talk to you. Over the y

Kết quả (Việt) 1:

NHỊ PHÂN! ÔI CHÚA ƠI!ĐÂY CÓ PHẢI LÀ KẾ HOẠCH TIẾP THỊ MÀ BẠN MUỐN?+MỘT NGHIÊN CỨU VỀ CÁC KẾ HOẠCH TIẾP THỊThiết bị dòng xoáy Chai1998 nổi bật vai trò mô hình doanh nhân của năm2002 thời gian Elite giải thưởngtuyến dưới 3 triệu trong hơn 20 quốc giaVới bộ trưởng bộ kiểm tra nhân dân tệ,Ông Hsu Hsuei TeVới phó chủ tịch liên Chan trong mớiSự kiện chạy Marathon của nămVới tổng thống Đài Loan, MaYing CheouThiết bị dòng xoáy trao R.O.C. nổi vai trò mô hìnhNhà kinh doanh với cố vấn cao cấp cho cácTổng thống, ông Chiu Chuang-HuanVới vợ Grace, bộ trưởng của nội thất Wu Poh-Hsiungvà nghị sĩ Wu Tze YanMô hình vai trò nổi bật trao R.O.C.Các nhà kinh doanh năm 1998, trong các bức ảnh với phó chủ tịchLiên thành LongVới thượng nghị sĩ John S. McCain, U.S.Grand hàng năm cuộc biểu tình, Sân vận động Linkuo. Trên20.000 người đã tham dự.Các tầng lớp thời gian nhận được giải thưởng từ bộ trưởngVấn đề kinh tế, Christine TsungNhững người tham gia đã phải lái xe 24-giờ tham dựThiết bị dòng xoáy của đào tạo tại Tiệp KhắcThiết bị dòng xoáy tổ chức của Đài Loan năm mớiMarathon chạy sự kiện. Hơn 100.000 ngườitham gia.Eddy's các đào tạo tại Thổ Nhĩ Kỳ. Hơn 7.000 ngườiđã tham dự.Thiết bị dòng xoáy và bộ trưởng Quốc phòng Chen Li một.Đào tạo cho hơn 20.000 tại Sân vận động Linkuo.Hãy để cuộc hành trình bắt đầu!SỰ CỐNG HIẾNTiểu luận này là dành riêng cho tất cả các nạn nhân của kim tự tháp đề án và tất cảnhà phân phối cam kết những người đã không thịnh vượng, thông qua không có lỗi của mình,nhưng chỉ đơn thuần là cho thực tế buồn của gia nhập công ty nơi các chủ sở hữu khôngbiết làm thế nào để viết một kế hoạch tiếp thị.Nhờ ân sủng Co và Kath Gilles để chỉnh sửa của tôi tiếng Anh mà không có ainào có hiểu nếu không.Cho những nạn nhân và cho những người đang mất hy vọng, không cho lên trên của bạnnhững ước mơ trong ngành công nghiệp này.Một vài lời khuyên để bạn có thể suy nghĩ về ngày khi bạn làm MLM của bạnkinh doanh:Kinh doanh MLM của bạn sẽ phát triển khi bạn xây dựng tổ chức của bạn...Tổ chức của bạn sẽ được khi tổ chức của bạn làlợi nhuận...Tổ chức của bạn là lợi nhuận khi nó có thể xây dựng mộtrắn cơ sở khách hàng...Cơ sở khách hàng của bạn không thể được rắn khi của bạnnhà lãnh đạo không nhấn mạnh vào bán lẻ...Các nhà lãnh đạo không thể nhấn mạnh vào bán lẻ khi bạn cósản phẩm vài và đắt đỏ.Bạn không thể đạt được ở trên khi bạn tham gia chương trình kim tự tháp và chơitrò chơi.Tiểu luận này được chia thành hai phần. Phần 1 sẽ là một nghiên cứu về nhị phânkế hoạch tiếp thị và phần 2 sẽ là một nghiên cứu của kế hoạch tiếp thị khác. Ok!Hãy để cuộc hành trình bắt đầu.Thiết bị dòng xoáy ChaiTrang web: http://www.eddychai.com Email:[e-mail]ới thiệuĐây là năm 30 của tôi toàn thời gian trong kinh doanh này và trong 30 năm qua tôi đã không đếntrên một kế hoạch tiếp thị, tôi không thích hơn so với kế hoạch tiếp thị nhị phân. Tiếp thịkế hoạch nơi các chủ sở hữu công khai cho biết nhà phân phối rằng họ sẽ short-change và ăn cắptừ họ. Bạn có thể tranh luận, lý do tại sao, sau đó có rất nhiều các công ty nhị phân và làm thế nàođến vì vậy, nhiều nhà phân phối có được tham gia vào loại kế hoạch vào ngày hôm nay? Bạn cũng có thể yêu cầu,“Are you saying this out of jealousy or envy their success?” My answer is I am not thekind of person who gets jealous or envious of the success of others. I have done wellover the years and do have a little bit of money today so money and rich people donot impress me anymore. Do not be surprised that I am wealthier than most ownersof binary companies and normally, people do not get jealous or envious of those whoare of lesser fortune than them. I do not judge the success of a company based on theamount of money the owners are making. There are many company owners involvedin pyramid schemes that have gotten rich out of fooling people, and as far as I amconcerned they are the garbage that pollute this industry. Frankly speaking, I despisethese people.My personal deliberation of a company, the owners and the company’s marketing plan,are all based on whether they are helpful or detrimental to the distributors. It will bedifficult to find a marketing plan that is worse than the binary system. In this essay, I willbreak down and analyze the binary plan for you. Study it with an open mind especiallyif you are a distributor in a binary company today. Then ask yourself if this is themarketing plan you want. I am not here to brainwash you because I do not like binary.I am simply offering you this information with only my best intentions at heart to openyour mind to the truth. At the end of the day, you’ll be in a better position to decide ifyou really are where you intend yourself to be.John 8:32 “Then you will know the truth, and the truth will set you free.”Why, then, are there so many binary companies today?Why are there so many companies using this kind of marketing plan today and howcome so many distributors have jumped on the bandwagon? The following are thereasons why:BINARY ! OH MY GOODNESS !IS THIS THE MARKETING PLAN YOU WANT ?Part 11. They think it is something new and that stair steps is out of date.Over the last 50 years, the most common and popular marketing plan is the stairsteps. It has been around for a long time. As a result, it is very easy to convince andexcite distributors that the stair steps plan is already obsolete and that binary is the“IN” plan today. Most distributors do not understand the intricacies of marketing plansand can easily be misled by opportunist wolves in sheep’s clothing. Tell them anythingand they will believe, especially when the presentation is in a jam-packed room withregistered distributors, all trained to stir up the energy and the level of excitement forthe opportunity meeting.However, a distributor like me, who has great interest in studying marketing plans, isnot that easy to convince. I need to sit down, to study and analyze the plans. What Iwant to know, and am most concerned with, are the end results of marketing plans. Thekey indicators are: the amount of money the companies really pay out; the misleadingtricks normally used by bad companies when they write marketing plans; the amount ofbonuses that leaders can be entitled to; and the spirit and culture the marketing planswill produce. I hope all of you will develop an interest in this area. A distributor whodoes not understand his marketing plan is like an employee who does not know howmuch salary he is getting for his work or a professional who does not understand hisprofession.This problem gets even worse when it is promoted by charismatic speakers who alsodo not understand marketing plans, and sincerely believe they are promoting a newidea that will positively change the industry. Of course along the way, they hope tomake themselves rich as they are failures or at best, mediocre leaders in the stairsteps system. How great it is now to change from a foot soldier to a “General” in a newcompany. We have seen many of these people over the years. They are the ones whointroduced us the 5-lines system, the quadruple matrix system, the triple matrix systemand now the binary system. They are promoting something they do not understand andsometimes the dream of money and success have blinded their eyes and muddled uptheir brains.The bad news is Generals cannot have the mentality of foot soldiers; they cannot belazy, negative, or lacking in confidence with themselves and their soldiers. Foot soldierswho do not know how to fight and are proven failures in battles cannot just assume therole of General without laying down the ground work, otherwise the companies wherethey pretend to be Generals, will soon collapse, and they find themselves out on thestreets again as foot soldiers. These “Generals” are a dime in a dozen in our industry.Surely you have met quite a few of them. You see the same old faces whenever a newcompany opens. Most of them have already joined at least 3 or more companies.2. They think it is easy even though it is not true.Binary is one of the hardest marketing plans for most people. I will show you how hardthe binary plan is later.Attend any binary opportunity meeting and 90% of the time you will hear the speakerstelling the audience that they should do binary because the stair steps plan is toodifficult. Remember they also sold the same message in the quadruple matrix and triplematrix system too.It is a common weakness of many distributors who want to generate easy money fromvery little or no effort at all. This is the main reason why there are so many fraudulentcompanies over the years and why many owners of pyramid schemes have made agreat fortune out of misleading people. They invest in having charismatic speakerson stage who convince people that binary is easy, and you’ll see the growing flockof sheep who will sign up and be misled, ready to be slaughtered. Some add moreexcitement by claiming that they only need to build one active leg, because thecompany or uplines will provide them with ready downlines, and so, the expectant
distributors immediately pull out their credit cards from their wallets. Taking money from
these lazy and weak people is like taking candies from children.
It is sad that after 50 years there are still so many who believe that there is such a
thing as free lunch. There is no free lunch (by the way, there is no free breakfast or
dinner too). I will advise all prospects that if they are afraid of hard work and are not
willing to pay the price, please do not join multi-level marketing. Just like in any other
occupation, MLM also entails work. It is a channel to sell goods and services. Do you
think you need to work if you are a regular employee or when you start a traditional
business? MLM is not a place for you to play the money game where you end up with
only distributors and no retail customers. By the way, you also need to work to get
people to join to play the money game. The only question is, whether this is the kind of
work you want to do as a real network marketer? Like a vampire who preys on victims
and sucks them dry. Tell me the answer after your friends and relatives have lost their
money because of you and they no longer talk to you. Over the y