Questions for Discussion 1. As completely as possible, sketch the value chain for Pandora from the production of content to the listener. 2. How do horizontal and vertical conflict impact Pandora? 3. How does Pandora add value for customers through its distri- bution functions? 4. Will Pandora be successful in the long term? Why or why not?Sources: Matthew Bryan Beck, “Pandora Vs. Spotify: Who Will Win the Battle for Streaming Music?, Mashable, February 12, 2012, http:// mashable.com/2012/02/07/pandora-spotify/; Tyler Gray, “Pandora Pulls Back the Curtain on Its Magic Music Machine,” Fast Company, January 21, 2011, www.fastcompany.com; Steven Bertoni, “Spotify Launches An- other Torpedo at Pandora,” Forbes, June 19, 2012, www.forbes.com/ sites/stevenbertoni/2012/06/19/spotify-launches-another-torpedo- at-pandora/; and other information from www.pandora.com/about, accessed August 2012.
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