The Gardeners+ information system was successfulso far: the business had been operating for a littlemore than a year, it was profitable, and Mary,Amanda, and Ed had begun to enjoy running it.Using the affiliation format, they offered serviceslike ground preparation, installation of sprinklersystems, fence construction and maintenance, anda few other services that their affiliated workersknew how to do. During the winter, they offeredcustom snow removal services for driveways andsidewalks as well as services to protect vulnerableplantings from the cold. These services generatedcash flow to help meet monthly loan paymentsduring the off-season.The three entrepreneurs were looking for waysto expand their business and increase theirrevenues. An opportunity presented itself at thelocal Chamber of Commerce meeting.
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