Effectiveness: “ is the extent to w

Effectiveness: “ is the extent to which planned activities are realized and planned results achieved” (ISO 9000:2005)
Efficiency: “is relationship between the result achieved and the resources used.” (ISO 9000:2005)
Big C has a lot of team in company. Each team will take responsibility to complete their objectives. The team leaders will control and manage all activities of team members to measure that all team members toward general objectives. A Brand Communication Department team is just a group of employees of Big C but they are people who directly contribute to make profit. A good team can bring a huge profit for Big C through their working. When Big C achieves the goals and objectives, this means that team of Big C have a good effectiveness. It shows that the team is the core component for the existence and success come from the culture of Big C. Besides, Big C encourages and creates the best conditions for employees to increase capacity through education, self-learning and knowledge exchange. Every year, employees are involved in many training programs. In addition, the culture in company is important factor that effect to the performance in employees, the way they work in team. Big C has created all conditions for all employees in each team have a good life, best working environment, rich spirit, from which they can devote to creative work. Especially, Big C takes the power of unity, team spirit to overcome all challenges.
Attract and retain customers:
Staff had good communication with customers and good customer service. As a result, current customers are retained and new customers are attracted. The goal of preserving and increasing customers of Big C is fulfilled.
For Big C, teams are very important in achieving the goals, special is Brand Communication Department. They are Key for success of Big C. So if they achieve the goals of team, it meant they will achieve the mission, goals, objectives of Big C, and prove that Big C have a good effectiveness.
In additiion , in Big C, there are a lot of teams which can help Big C achieve the successful and develop brand. Each team will has different roles and responsibilities with specific tasks. There is team in Big C which can contribute to effectiveness of the company.
Brand communication department: bran communication is an important factor in any company in market. It takes a huge roles in research market, the trend in customers, analyzes competitors. In Big C, Brand communication department can identify the trend in market, collecting essential information, competitor for Big C to create an appropriate strategy in long-term. And collecting information from customer about Big C, product to create a strategy to improve quality product or renew product. Big C is supercenter and they have many competitors, the roles of brand communication department is how to make customer choose Big C’ product and brand. That will increase the number of product sale, market share, gain profit to company. In finally, Brand communication department need to do is identify the expectation customer for Big C. Director brand communication department should bring more profit to company, and Big C will create a plan for development, gain profit in long time.