Amazon considers its business as two geographic segments. North America and International. In2010, North America sales produced approximately 55 percent of the company's total revenue,and approximately 45 percent came from international sales. O ver the last three years, net saleshave increased more in North America than in international markets, as indicated in Exhibit 4.More than 50 percent of Amazon sales are made in North America.Amazon’s mix of products tails into three categories: media, electronics and other generalmerchandise, and other services. Other services include nonretail activities, such as AmazonWeb Services, other seller sites, and co-branded credit card agreements. Electronics/othergeneral merchandise and other sales have increased significantly from 2009 to 2010 in boththe North America and International segments, while media sales have either decreased (inInternational segment) or increased by only a few percentage points (North America). Mediamakes up 43 percent of all net sales in 2010, while electronics is 54 percent, and “other" is only3 percent of net sales. Overall, media sales declined from 2009 to 2010. while sales of electronics and other general merchandise increased, as indicated in Exhibit 5.
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