Ảnh hưởng của chiến lược can thiệp bảo mậtThe literature in information privacy describes three approaches that companies can take to alter the consumer’s risk–benefit analysis and encourage information disclosure—compensation, industry self-regulation, and government regulation [16, 36, 38, 69]. Compensation can indeed be gainfully deployed to trade for personal information as consumers have been found willing to relinquish some privacy in exchange for compensation such as product discounts, gift certificates, rebates, and coupons [36, 38, 52]. Industry self-regulation is a commonly used approach that places the responsibility for protecting information privacy in the hands of those that gather, use, and sell personal information [27, 38], such as LBS providers. Together, consumers and service providers exercise collective control over the flow of personal information, often with the facilitation of trusted third parties (e.g., TRU STe). Finally, government regulation is another commonly used approach that relies on the judicial and legislative branches of a government agency for protecting personal information [27, 64]. For instance, the United States has sector-specific privacy laws that apply to specific industry sectors and specific types of records such as credit reports and video rental records, or for classes of sensitive information such as health information [27, 64]. Through a justice theoretical lens, we argue that the presence of three privacy intervention strategies ensures that distributive and procedural justice will prevail, thereby yielding positive beliefs among consumers regarding the outcome of the privacy calculus.
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