Inductive approach starts with the observations and theories are formulated towards the end of the research and as a result of observations (Goddard and Melville, 2004)for deductive approaches the emphasis is generally on causality, whilst for inductive approach the aim is usually on exploring new phenomena or looking at previously research phenomena from a different perspectiveinductive approaches are generally associated with qualitative research, whislt deductive approaches are more commonly associated with qualitative research. However, there are not set rules and some qualitatives studies may have a deductive orientation
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