100:00:01,001 --> 00:00:06,000Shooting is a very big topic. I specifically want to talk about and think about200:00:06,001 --> 00:00:11,000shooting for YouTube or what we sometimes call it a shooting for small screens.300:00:11,001 --> 00:00:16,000I want to be careful about the way I talk about it, because it's absolutely400:00:16,001 --> 00:00:20,000true that these days YouTube is used just to distribute full-size content that500:00:20,001 --> 00:00:25,000hasn't been particularly prepared for YouTube at all. That being said;600:00:25,001 --> 00:00:30,000it's also true that a lot of thought is going into how people watch video on700:00:30,001 --> 00:00:35,000different devices, on a web browser and particularly on mobile devices.800:00:35,001 --> 00:00:40,000The term of art for that is small screen shooting and I do want to look at900:00:40,001 --> 00:00:45,000some tips that are particularly valuable if you're shooting for the small screen, including YouTube.1000:00:45,001 --> 00:00:50,000One way to think about this heading in is just to understand where you're1100:00:50,001 --> 00:00:54,000placing yourself in terms of the context of your shooting.1200:00:54,001 --> 00:00:58,000It does matter what your audience is expecting.1300:00:58,001 --> 00:01:04,000So if you're shooting as a professional and you know that it's a professional product at the end of the day;1400:01:04,001 --> 00:01:10,000that sets the expectations and especially for a small screen, you do want to be1500:01:10,001 --> 00:01:14,000careful about a number of the tips that I'm going to give you on the next slide.1600:01:14,001 --> 00:01:17,000If you're a hobbyist, the bar might not be quite as high.1700:01:17,001 --> 00:01:21,000It might be the case that you've got different sorts of shots that just work1800:01:21,001 --> 00:01:25,000and you put them YouTube the way they are and that's that. Some of these tips may1900:01:25,001 --> 00:01:33,000not really apply to you unless or until you're thinking specifically about shooting for the small screen.2000:01:33,001 --> 00:01:38,000And finally, a lot of people are crafting themselves as a new media specialist,2100:01:38,001 --> 00:01:42,000someone who is really thinking about all the aspects of the media, the social2200:01:42,001 --> 00:01:47,000aspects, how it'll be embedded, interactive, participatory aspects.2300:01:47,001 --> 00:01:53,000In which case again, I would say that the bar is very high and also you may very2400:01:53,001 --> 00:01:58,000much be thinking specifically about the small screen in your production.2500:01:58,001 --> 00:02:02,000Depending on where you're coming from, you might put more or less time into2600:02:02,001 --> 00:02:07,000specifically thinking about small screen production, but if it is something that
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you want to focus on, the following tips will be very helpful.
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So when shooting for the small screen, always use a tripod.
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I personally think that using a tripod is a good idea in most cases, but a lot
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of things that will look acceptable, moving shots and a certain amount of shaky shots
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that seem to add life to the video, will actually become more deteriorated
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when compressed for the web and you may consider not using that moving style and instead using a tripod.
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Again, this is going to be more true on a true small screen, than someone that's
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just using YouTube to watch a big video.
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Similarly, plan to not move the camera too much.
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A lot of big waving shot or pans, tilts, just a lot of movement in the shot
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becomes more distressed upon compression.
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So even if you might choose a moving shot if you're shooting specifically for YouTube,
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specifically for the small screen, you may consider a more static shot.
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Don't ignore lighting.
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No matter what level you're at, no matter what lights you have or what equipment;
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try to at least pay attention to the light that's going on in the environment.
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This may mean just raising the shades to get more natural light, it may mean
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choosing an outdoor location, it may mean choosing an indoor location if the
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light is too strong, but don't just give lighting a pass, because you're using
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an inexpensive camera or you're shooting for YouTube, just focusing on it will make a huge difference.
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The same goes double for audio. If you can use a real microphone, do it.
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If you can monitor audio with the headphones, absolutely do it.
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Bad audio is very distracting in any video.
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If you don't make it a priority, you may wind up with audio that's not really usable.
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One of other things I really like on a small screen is to use a tight framing,
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like close-up, with a wide angle lens.
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We call this sometimes zooming with our feet. Because with a wide-angle lens,
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if you want to get close, you have to physically get close, but the results of these shots can be very nice.
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You'll have a close-up with someone's face, you also have a nice steady shot
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that comes with using a wide-angle lens, and the background will appear in your shot.
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It will actually be somewhat exaggerated by that wide-angle lens, so even
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though the person is in close-up, you'll still be able see some details out of the background.
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This style of shooting is something that I really like and I think it works
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particularly well on the small screen.
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There are no strict rules. Everything I said here is just a rule; and rules are
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made to be broken. So don't forget to have fun and feel free to experiment.
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So these are just some tips for shooting for the small screen and shooting when
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you know that your output is YouTube, some of the technical factors that will
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come into play will dictate some of your shooting decisions.
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So when you're in that situation, refer back to these tips and you'll have
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better YouTube video right out of the box.
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