100:00:01,001 --> 00:00:05,000My philosophy is measure twice, cut once.200:00:05,001 --> 00:00:11,000Meaning that planning ahead saves you a lot of time, money and pain during the execution.300:00:11,001 --> 00:00:15,000Planning ahead helps you in all production and it's no different if you're400:00:15,001 --> 00:00:21,000making a YouTube video or a $100 million movie, it's always the same.500:00:21,001 --> 00:00:25,000The first thing we want to think about when we're planning ahead is simply600:00:25,001 --> 00:00:31,000defining our goals. What is it that we're trying to do with any given piece of video?700:00:31,001 --> 00:00:34,000And on YouTube it could be wildly different.800:00:34,001 --> 00:00:38,000Are you just trying to share some personal videos and make them look good for900:00:38,001 --> 00:00:43,000your family; are you executing part of a corporate communications campaign; are1000:00:43,001 --> 00:00:46,000you building your own profile as a media maker?1100:00:46,001 --> 00:00:51,000It's going to be important to think through what your true goals are before you1200:00:51,001 --> 00:00:53,000even start making your video.1300:00:53,001 --> 00:00:58,000Part of that is thinking about your audience. The way in which you produce and1400:00:58,001 --> 00:01:03,000compress and post your videos will have a lot to do with who you're trying to reach,1500:01:03,001 --> 00:01:07,000and how they are familiar with receiving content.1600:01:07,001 --> 00:01:12,000If your audience skews younger, you might cut more quickly and use a lot of1700:01:12,001 --> 00:01:18,000images and you might expect them to have a broadband connection; things of this nature.1800:01:18,001 --> 00:01:21,000A little bit of audience research really goes a long way.1900:01:21,001 --> 00:01:25,000Of course, you have to think about your message.2000:01:25,001 --> 00:01:30,000Message is key, and you'd be surprised how many people get deep into a video2100:01:30,001 --> 00:01:37,000project without really considering what is it that we're trying to communicate at the core.2200:01:37,001 --> 00:01:43,000We also wanted to define ourselves based on what the level of video is, are we2300:01:43,001 --> 00:01:49,000shooting for professional level or are we using YouTube as sort of a substitute2400:01:49,001 --> 00:01:55,000for the various ways people have shared their personal videos and media over the years.2500:01:55,001 --> 00:02:00,000At the end of the day if you know who you are, what your goals are, who you're trying to reach2600:02:00,001 --> 00:02:07,000and what you're trying to say, it gives you a huge head start on preparing your videos for YouTube.2700:02:07,001 --> 00:02:12,000The next thing I want to talk about are the steps that go into the creation
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of all media projects, because I strongly believe that no matter what level we're working at,
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if we define the steps of the process it's easier to think through them.
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So we talk about preproduction as all of the planning and research, all of the
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questions asked on the previous page and more work having to do with locations
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and subjects or characters or actors, scripts, shooting styles, everything that
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can possibly be decided before we shoot that first frame.
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Production is shooting and also what I'll refer to as acquisition.
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Besides shooting, it could be something like archival research or recording audio
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or still photographs, but production is the acquisition of all of the
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media ingredients that are going to go into our video.
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Postproduction, or editing, is telling the story, cutting the pieces together to make our final video.
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Compression is an important stage in all YouTube videos. This is where you go
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from your master quality video and you compress it or make it smaller by
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eliminating some of the data, but hopefully preserving the quality of the video.
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We are going to talk a lot about compression specific to YouTube in upcoming movies.
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Last is what's referred to as authoring.
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Authoring is how we prepare for our delivery and if there is any interactive elements,
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if there are any links or any nonlinear aspects to our video project,
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that's all considered part of all authoring.
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For instance, in the DVD process designing the menus and getting all those
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buttons linked up, that's the authoring.
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Same thing for any type of interactive treatment on a website or even if the
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website itself is the authoring, and you link through traditional web links to find different videos.
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Specific to YouTube, we'll look at making different sorts of links and annotations on our YouTube videos.
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These are some good terms and concepts to hang on to.
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They may seem pretty basic, but I guarantee that if you stick to some of these tips,
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you'll have a better time producing your videos for YouTube.
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