Psychological Theories and Models The Theory of Reasoned Action (TORA) states that behavioral intention is an antecedent to behavior. Behavioral intentions are determined by two factors: a person'snegative or positive attitude toward performing the behavior, and subjective norms influence, which is the person perception of whether significant others think the behavior is important (Ajzen & Fishbein 1980; Glasford 2008; and Hansen 2008).
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