Specific feedback—A performance mea

Specific feedback—A performance measure should specifically tell employees what
is expected of them and how they can meet those expectations. Being specific
helps performance management meet the goals of supporting strategy and developing employees. If a measure does not specify what an employee must do to help
the organization achieve its goals, it does not support the strategy. If the measure
fails to point out employees’ performance problems, they will not know how to
improve.