The overall timeframe of this study is 16 weeks begin from 11Nov.2011 to 1Mar.2011. First week, we started on research about consumer decision-making to buy electric product with Tesco in UK and review for variables, theories, and models which will spend time about 4 weeks. After that, we will develop the questionnaire and sampling on week 4 -5 and collect the primary data, questionnaire to 1,800 housewives in 5 Tesco branches each in 5 big cities; London, Birmingham, Leeds, Glasgow, and Sheffield. It will take about 5 weeks covering travelling time. Then, our team will analyse, process all data which takes time about 3 weeks and doing the presentation to showing the research result with client on 17 Feb. 2012. Lastly, after writing a full report for 2 weeks, this research report will be submitted to client both hard and soft copy on 1st March 2012.11. FeesThe budget of £30,000 is distributed as below detail.
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