New Markets for Hollywood's Products.
The 70's provided Hollywood with the opportunity of fining emergence in new things. Hollywood was able to increase its profits by moving opening nights to Fridays and Saturdays, making it available for more people to see. It also started advertising its new releases on television. This tactic was fist shown to be successful when the move Jaws made $700,000 just through TV marketing. Another common way Hollywood advertised it's material was by releasing publicity celebrity magazines which took over the role of celebrity watching and film promotion for the industry.
The Home Video Revolution
VHS video players, laser disc players and the release of films on video cassette tapes and discs massively increased profits and revenue for the movie studios. The pornography industry greatly benefited from the home video revolution because porn was now accessible to everybody and was no longer limited to shady X - rated theaters. This resulted in sky-rocketing sales and production in the porn industry. The ability to view movies at home once again created a down side: theaters attendance would dramatically decrease.
The Movie Brats
Now that producers, directors, and actors had gained much power, new directors emerged, many who had been professionally and formally trained in filmmaking courses and departments at Universities such as UCLA, USC, NYU, or trained on television. Famous movie director Roger Corman supported this new "breed" of youthful move maverick directors known as " Movie Brats" or "Geeks". Roger Corman hired well known directors such as Francis Ford Coppola, Martin Scorsee, Jonathan Demme, Joe Dantey, Peter Bogdanovich, James Cameron, Jack Nicholson, Robert DeNiro, Paul Bartel, and Robert Towne. He encouraged them to produce personally - relevant and creative works of art with new genre interpretations. This new wave revived the notion of auteurism, the belief that sates the director is the sole influence and is the most responsible for creating a film's ultimate form.
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