Traits of strong and Adaptive corporate cultures Few environments are stable for a prolonged period of time. If an organization is to survive, managers must take actions that enable it to adapt to environmental changes. If they do not take such action, they may find themselves faced with declining demand for their products. Managers can try to create an adaptive culture, that is innovative and that encourages and rewards middle- and lower-level managers for taking the initiative. 3 Managers in organizations with adaptive cultures are able to introduce changes in the way the organization operates, including changes its strategy and structure that allow it to adapt to changes in the external environment. Organizations with adaptive cultures are more likely to survive in a changing environment and indeed should have higher performance than organizations with inert cultures.Several scholars in the field have tried to uncover the common traits that strong adaptive corporate cultures share and find out there is a set of values that dominates cultures that is missing from weak or inert ones. An early but still influential attempt is T.J.Peters and R. H. Waterman's account of the values and norms characteristic of successful organizations and their cultures. They argue that adaptive organizations show t common value sets. First, successful companies promoting a bias for action. The emphasis is on autonomy and entrepreneurship, and employees are encouraged to take example to create new n there is that these products will winners. Managers are closely involved in the operations of the company and do not simply make strategic decisions isolated in some ivory tower.
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