Tourism according to The World Tourism Organization (UNWTO) is the ‘Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which imply tourism expenditure.’ (UNWTO 1995) Since Tourism is a relatively new Industry definitions can vary to include or alter certain words in the definition above but the broader structure remains relatively the same. Due to the advent of technology and globalization in terms of travel, the dynamics of this Industry are ever changing. Australian Tourism has kept pace with the global rise of tourism development. It has brought with it a rapid change and rise in the country’s economic, socio-cultural and its physical landscape, developing along with it all ancillary activities. Australia has its Unique Selling Point (USP) in its geography and topography, this can both be a positive factor in spurring growth as well as a hindrance in its growth, the positioning of its uniqueness needs to be maneuvered in a way to spur growth to secure a thriving future for this industry. Apart from its unique geography there are several other factors, which are unique only to Australia, and these are being utilized to its advantages. In the course of the discussion ahead in this report these factors shall be detailed.o báo cáo này nhằm mục đích để giải quyết sự thành công của ngành công nghiệp du lịch tại Úc do địa lý duy nhất của nó.o nó cũng nhằm mục đích nghiên cứu và giải quyết bất kỳ trở ngại để ngành công nghiệp du lịch tại Úc.
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