The World Wide Fund for Nature (WWF) is an international non- governmental organization for the conservation, research, and restoration of the environment. The organization was formed as a charitable trust on September 11, 1961, in Morges, Switzerland, under the name World Wildlife Fund. It was an initiative of Julian Huxley and Max Nicholson.It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting 100 conservation and environmental projects around the world. It is a charity, with approximately 9% of its funding coming from voluntary. donations by private individuals and businesses.The group says its mission is "to halt and reverse the destruction of our environment". Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution, and climate change. The organization runs more than 20 field projects worldwide. In the last few years, the organization set up offices and operations around the world.
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