Media :In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media.Advantages :The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot.We get the latest news in our home due to the television set.We can bring out the hidden talent, we can get public opinion about certain events, current issues.Television is quite popular because people can get easy overview from news. Television also entertains and educates people.Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields.Radio has its own advantages which others do not have. People mostly listen radio in car andwork station. Radio is convenient because people get short news and it is entertaining. Also,radio can be listened via mobile or MP3 player...We have the latest news and information at the click of the mouse! The Internet is such a medium that it can give many options for the kind of information required.Television, movies, Internet and the radio are some of the best forms of entertainment.It can be used for educational purposes in an effective manner.Disadvantages :At times, the information reported may not be authentic from every angle. Hence, there may be a misinterpretation of a situation.News can be manipulated to influence the minds of the audiences. For example - a particular political party may manipulate reports in their favor, which would indicate the political control in the media.Media bias can occur due to various issues. A journalist or an editor may give personal preference to an issue.A particular event or a celebrity may receive undue importance and set wrong ideals before the youth. It may present an ostentatious lifestyle, which may inculcate wrong ideals amongst youngsters.Misleading messages may again divert young minds towards a wrong path.Wrong interpretation of news may even blow things out of proportion. This would create further unrest in any place or even violence in case of extreme situations.The children may learn violence by seeing movies and TV programs. They try to act as super heroes they see in the T.V which may cause danger to their life.The children get immense pleasure in playing video games and they spend hours together before computer, surfing through internet. Children lose interest in outdoor games. As a result, the physical ability of the children may not improve.The fashion shows, dance and music programs attract youngsters very much. They like to spend money for make up, clothing and jewels on the influence of models and actors.
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