Now the company has grown considerably" operating 25 boutique hotels and various restaurants, bars, and spas. lts sales were well over $140 million in 2O06.The hotel's innovative goal of providing a unique customer experience can be clearly seen at the company's rese rvatio n we b site, http:/wvvw.dvhospitality.com/. Here potential customers who want to book a hotel room meet Yvette, the "Hotel Matchmaket". She asks them a number of questions, such as: "What kind of people do you most connect with?" (answers could be funloving, active, serene, gentle, charming professional, or urbane) and "What would best describe your outside interests?" (answers could be romantic, sophisticated, family oriented, and so on). Based on the responses to five questions for which customers select up to two answers each, Yvette recommends hotels that best meet the customer's psychographic profile. Furthermore, the reservation website also features comments from past visitors and local residents and a list of activities available at the recommended hotel. This approach ensures that the recommended hotel will make a strong emotional connection with the customer.The Joie de Vivre Hospitality reservation web site features Yvette, the "Hotel Matchmaket", plus comments from local residents, recommended activities for guests, andan offer to join the loyalty program known as the "Joy of Life Club".
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