are shown positive resutl with minium effort over the years. in 2007, ACUVUE's one-month campaign recorded nearly 300,000 Theme Pack downloads and 200,000 game plays of Saving Momo. the campaign drove sales, improved the brand engagement within the target market, and had a positive viral impact on the brand. in 2008, johnson used the In-Call Network as another opition to engage consumers, which made it easier for users to get a free trial ò ACUVE