Since its inception, Amazon.com has changed its business model several times, adding innovativeideas. It also has acquired other companies took stakes in different companies in several countries (e.g., amazon.cn – a large e- tailer of books, music, and videos in China, but withoutKindle). Amazon Instant Viewing offers users the ability to watch videos and Internet TV shows on compatible devices (e.g., TV, any Internet connected computer, Kindle Fire, iPad). In 2007,Amazon.com released the Kindle (1st generation) and began selling downloadable books (recall theKindle e-book reader in Chapter 5 ), music, and movies. A major change in the company occurredwhen Bezos decided to go into the cloud computing business (AWS), providing cloud-based computing to hundreds of thousands of companies (e.g., the U.S. Department of Defense).
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