in fact pepsi ought to have known better after a previous fiasco. in the philippines in 1993, it announced that anyone who found pepsi bottle tops with the number 349 could claim a 30,000 prize. a mess-up in production meant there were 800,000 bottle tops which had the winning number and pepsi paid out more than five times its budget before it stopped paying out prize money. this angered the public, who set fire to the company's offices and lorries