The source through which job seekers receive employment information is one of thekey factors that might influence their initial attraction (Zottoli & Wanous, 2000). However,previous research on recruitment sources has mostly focused on post-hire outcomes such asjob satisfaction instead of pre-hire outcomes such as organizational attractiveness (Barber,1998). In addition, the choice of which sources to study has been rather arbitrary and haslacked theoretical justification beyond the formal-informal classification (Breaugh, 2008).
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