Some people love to shop. Others can't bear shopping and only go when their clothes are completely worn-out. No one can get away from shopping-unless you can do without eating! Consumption and consumer behavior affects everything we do.
Some purchases are absolutely mandatory. Everyone needs to eat, wear clothing, and sit on furniture. Other purchases are strictly for luxury items. The vast majority of what most of us buy is somewhere in between essential items and frivolous items.
Most people shop by visiting stores on the weekend. It's fun to expand the number of places you shop in by exploring new stores-even if you don't make a purchase. It's also comforting to return to stores you known well, where you know what the merchandise selection is likely to be.
Most shoppers are looking for bargains. Some people even check out all the aisles looking to see if the items they normally use have been marked down. Everyone loves finding that their favorite items are discounted to a lower price. A sale makes going to the checkout counter a happier event.
A steadily growing trend is shopping from the comfort of home. Many people like to shop by catalogs and over the Internet. You can get almost everything, from books to apparel, by mail, without having to leave your home.