Based on the results after survey,

Based on the results after survey, we can see that the appearance of the modern large cinemas make Watching a movies at a cinema become one of the indispensable entertainment forms of youngster. With the big screen and excellent sound, Megastar, Galaxy and Lotte Cinema have been successful in attracting audiences. However, building a modern cinema is not easy; it requires the large capital, locations and support from government. With three elements, location of modern cinema is considered as a factor affecting the revenue of inventors and owners; Megastar Cineplex SaiGon Paragon is an example for the wrong selecting the location.
Cinemas such as Cinebox, Hoa Binh, Tan Son Nhat, state-owned cinemas are weaker than three big Cinemas (Megastar, Galaxy and Lotte Cinema) because of small space and degradation of facilities. From this point, author gives some recommendations:
• To attract audiences, these Cinema owners need to invest in building or upgrading their old cinemas
• Effectively using the media can help the audience know about the cinemas. The cinema owners also use this media to advertize their cinema brand.
• Cinemas need provide new and hot film of various movies types to attract more audiences as well as to maintain the loyalty audience. In addition, almost audiences of Cinemas belong to 16-25 year olds group. This age group is the biggest number going to the Cinema, especially among students. In a summer vacations or holiday, this number significantly increases. Therefore, the selection of films is important; the managers should choose the movies which must be appropriate for this age group.
Furthermore, the extra services should also be considered as food, drinks, free wifi, etc which are also the point to attract people coming the cinema.
Conclusion
The final report is a survey to study the Cinema habit and demands of people in Ho Chi Minh City as well as their awareness on the Cinema. Thus, it is easy for Cinema managers and owners to make recommendations or strategies in order to attract more audiences.