In Part I, we gave a broad view of

In Part I, we gave a broad view of the effect of human behavior on app usage and the general smartphone experience of the average US smartphone user. We surmised that the impact of certain missing apps from the Windows Store would not dramatically affect theaveragesmartphone user's experience. This conclusion was reached based on an analysis of the 2015 US Mobile App Reportwhich presented data reflecting human behavior in relation to apps.

In this piece we will look more closely at that data and talk in greater detail about what apps are most used, by most users, most of the time; and why that information effectively precludes an "app gap", in the sense of a dramatically inferior or unusable smartphone experience, for the average US smartphone user who chooses Windows Mobile.
As I proceed with this analysis, please note, I will be speaking from the perspective of the demographic reflected in this data: US smartphone users. It may, however, be reasonable to conclude that human behavior in other regions may yield a similar concentration of app usage on a small core assortment of apps.

Six apps or less
As I mentioned in Part I, most US smartphone users spend an astounding 50% of their smartphone app time in their top used app. After reading this information, the logical question would be what are users doing with the other 50% of their time. According to the data, 78% of a user's time is spent within his top three apps. A whopping 91% of his time is spent in the top six apps. So just to wrap a bow around that information nearly 100% of a US smartphone users time is spent in a mere six apps. Put another way, of the 1.5 million apps available to iPhone and Android users six apps dominate the time the average user spends on his smartphone. Six. You canalmostcount that on one hand.

Six apps dominant the time the average user spends on his smartphone.
At this point, the inquisitive reader may be asking, "What six apps are garnering the attention of most smartphone users?" Surely with the variety of tastes and habits among users, there would be variation in what apps are most important to different individuals. This is true. However,
given various trends in communication, entertainment, utility, the activities best served from a smartphone and the integration of native apps in particular operating systems certain apps emerge from the data as top apps consumers use on their smartphones.
I concede that individual experiences will vary, however, the following data reflects that of the typical US user. Thus, the average US smartphone user will find that what Comscore's Mobile App Report reflects as the most used apps will also reflect their personal app usage.