For SanDisk’s customers, SanDisk has been expanding the possibilities of storage for more than 25 years and they will provide the products which have convenient way to back up, share and transfer the photos, videos, music about life’s stories with friends and family.Beside setting up the objectives and positioning statement for the product, marketing plan also relate to four factors of marketing mix including product, price, promotion and place. With these factors, we can have the appropriate strategies to help SanDisk achieve the objectives that they have set for product USB Flash Drives.
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