Full name: NGUYEN THUY DUNGGender:

Full name: NGUYEN THUY DUNG
Gender: Female
Date of Birth: 20 February, 1972
Marital Status: Single
Nationality: Vietnamese
Home Phone: (84 8) 999 9999
Mobile Phone: (0 90) 9 999 999
E-mail: nguyenthuydung@email.com
Permanent Address: 169/B9/9 Dien Bien Phu Street, Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam


EXPERIENCE

Trung Nguyen Coffee, Ho Chi Minh City; 2001- present
Marketing Director
Lead group responsible for designing and maintaining sector-wide marketing programs.
• Develop and implement marketing strategies that include advertising and multi-brand consumer promotions.
• Represent the marketing department on a cross-functional team responsible for optimizing product procurement and production processes.
Unilever, Ho Chi Minh City; 1997 - 2001
Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brands that led to 7% increase in sales volume.
• Devised a major shift in high-end coffee marketing strategy away from focusing on taste (key category driver) to communicating the brand's emotional benefits.
• Designed a program that generated incremental sales of 400,000 cases and provided field sales staff with selling tools that met the needs of individual customers.
Assistant Brand Manager, 1997 - 1999
Successfully repositioned the Lipton Iced Tea brand within the Vietnamese market, leading to a 10% increase in sales over one year.
• Developed and executed consumer marketing initiatives.
• Refined brand's unique selling proposition to better align with consumers' changing habits and lifestyles. Worked with ad agency to develop award-winning advertisement.
• Worked with plant and distribution managers to identify cost savings based on consumer feedback.
• Supervised a new product marketing program. Worked with the agency in developing new ads and consumer promotions.
A.C. Nielsen, Ho Chi Minh City; 1996 - 1997
Marketing Analyst
Provided analytical support for consumer packaged goods companies.
• Performed brand image/positioning studies, concept tests, brand analyses, usage studies, pricing analyses and scanner-data modeling.


EDUCATION
• University of Economics, Ho Chi Minh City. M.B.A. Finance and Economics, 1994-1996.
• Ha Noi Foreign Language University, Ha Noi. B.A. English, 1990-1994.

SKILLS
• Fluent in English (C Level, Ha Noi Foreign Language University)
• Proficient in Japanese (B Level, Ha Noi Foreign Language University)
• Computer Proficient (Microsoft Word, Excel and PowerPoint)

INTERESTS
Tennis (grand prize winner, Vietnamese Junior Championships, 1989)