Almost all non-white world is plagued with never-ending desire to appear as "west" as possible. Whether it means that the skin whitening creams in India, blonde hair in Egypt, or fold eyelid procedures in South Korea, the West (read: caucasian) impregnated beauty standard on most of the international beauty market, and with a fearsome efficiency apparatuses neo propaganda cultural imperialism through advertising, pop stars, and Hollywood, it comes as no surprise that the "west" which means beautiful in places than not.
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