CHAPTER IV:DATA ANALYSIS & RESEARCH RESULT 4.1. Sample descriptions4.1.1. Response rate 4.1.2. Sample descriptions 4.2. Descriptive statistics 4.2.1. Factors in choosing e-ticket 4.2.2. Purchasing intention 4.3. Reliability test 4.3.1. Factors in choosing e-ticket 4.3.2. Purchasing intention 4.4. Factor analysis (EFA 4.4.1. EFA for Independent variables 4.4.2. EFA for Dependent variable 4.4.3. Adjusted research model 4.4.4. Cronbach’s alpha after EFA 4.5. Correlation testing 4.6. Multivariate Regression analysis 4.7. Hypothese testing result 4.7.1. System utilities (H14.7.2. Perceived ease of use (H24.7.3. Security and Privacy (H34.7.4. Perceived behavioral control (H44.7.5. Subjective norms (H5 4.8. One-way ANOVA analysis4.9. Independent sample T-test 4.10. Chapter summary CHAPTER V: CONCLUSION AND RECOMMENDATION 5.1. Conclusion 5.2. Implication for the theory 5.3. Implication for the practice (recommendation to air flight manager 5.3.1. System utilities 5.3.2. Perceived ease of use 5.3.3.Perceived behavioral control 5.3.4. Security and Privacy 5.4. Research limitation 5.5. Recommendation for futher research
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