Best Buy is an American company which deals in the electronic products and provides best services with the help of more than thousand stores globally. After analyzing the case study, it is concluded that small specialty audio retailer grown its business and became the world's largest electronic retailer by adopting various approaches in the process of management and services. For example, Best Buy implemented innovation in technology, offered verities in specific product category and developed a strong belief toward the customer centricity strategy. Customer centricity refers to the understanding of customer's behavior in terms of their requirements about product and their shopping experience. Best Buy implemented the strategy of customer centricity in their vision and tried to build their customer's shopping experience unique Read more: http://www.ukessays.com/essays/marketing/consumer-behavior-largest-consumer-electronics-retailer-marketing-essay.php#ixzz3yKewJKg6
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