A recent survey finds that management accountants are spending more time on strategic planning issues than ever before. This reflects the fact that financial managers, major consumers of internal accounting data, are increasingly becoming strategic advisors to the chief executive. As Charles Noski, former CFO and Vice Chairman, AT&T states:4 I think the CFO will continue to evolve, with more emphasis on the strategic issues facing the company and a requirement that the CFO be the business partner to the CEO . . . Compliance and internal controls will likely always be a part of the job, but the expectation for value-added contributions by the CFO to the growth, competitiveness and performance of the company will gain momentum. Business modeling is big picture, and it consists of formulating, implementing, and evaluating a firm’s long-range business plan. It involves four critical dimensions:5 1. Identifying key factors relevant to the future progress of the company 2. Formulating appropriate techniques to forecast future developments and assess the company’s ability to adapt to or exploit these developments 3. Developing information systems to support strategic choices 4. Translating selected options into specific courses of action
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