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In 2007, Bill Gates stepped onstage
In 2007, Bill Gates stepped onstage at the International Consumer Electronics Show in Las Vegas to help introduce Sync, a combination GPS navigator, digital music player, and speakerphone being introduced into Fords. Mark Fields, then the head of Ford Motor’s Americas operations, joined Gates for the sales pitch. He now recalls being met with incredulity. At a show traditionally dedicated to next-generation gadgets, Fields says, the most common questions for the automaker’s delegation were, “Why are you here? Oh, and by the way, why aren’t your knuckles dragging across the floor?”
At this year’s CES, which began its four-day run on Jan. 6, 10 major automakers showed off their latest in-car electronics and self-driving prototypes in sprawling exhibitions that together took up the space of about three football fields. Consulting firm Accenture reports that technology is the top selling point for 39 percent of U.S. car buyers, almost triple the 14 percent who care most about horsepower and handling. The industry has taken notice, trying to rebrand cars as jumbo smartphones that are stuffed with apps and can be accessed remotely via other devices. “We’re thinking of ourselves as a mobility company and not only a car and truck company,” says Fields, now Ford’s chief executive officer. “We want to be viewed as being part of this community.”
Photographer: Michael Nagle for Bloomberg Businessweek
Ford
This year, Fields gave the CES keynote speech, about the dawn of the connected-car era, and Daimler CEO Dieter Zetsche talked up an early model of a self-driving Mercedes-Benz. With 140,000 visitors to the exhibition halls, Audi, BMW, Fiat Chrysler Automobiles, General Motors, Hyundai Motor, Mazda Motor, Toyota Motor, and Volkswagen have piled in. That’s attracted more companies interested in selling the automakers hardware and software—an $11.3 billion business, estimates the Consumer Electronics Association (CEA), which puts on CES. In the past five years, the exhibition space dedicated to car equipment has almost doubled, to 165,000 square feet, about one-twelfth the total area, according to show spokeswoman Tara Dunion. “When you look at who’s coming, with Mark Fields and Dieter Zetsche and all of us, it has become an auto show,” says Timothy Leuliette, the CEO of parts supplier Visteon.
Photographer: Michael Nagle for Bloomberg Businessweek
Mercedes-Benz
Five years ago, Ford’s booth consisted of a single Taurus on a 20-by-20-foot piece of carpet. This year the company’s two-story display included five vehicles packed with digital monitors, a handful of private offices for meetings, and a wall of screens promoting company experiments such as drone cars steered remotely by a driver in Atlanta and an app-based service through which people can swap vehicles. By last year, shortly before he stepped down as CEO, Alan Mulally, Fields’s predecessor, had become a fixture on the CES floor.
Photographer: Michael Nagle for Bloomberg Businessweek
Audi
Now that car companies all have some kind of electronic display in their consoles, further automation is the next frontier. Hyundai’s Genesis luxury sedan can unlock and start with a tap on a smartwatch. Audi autopiloted one of its sedans more than 500 miles from Palo Alto to Las Vegas for the show. BMW says it’s one to two years away from selling self-parking cars with dashboards controlled by hand gestures. In a demonstration on the top floor of a garage, a driver stepped out of his car and spoke the words “go park yourself” into his smartwatch, then looked on as the car’s valet software rolled the vehicle into an open space. Another tap on his watch brought the car rumbling back.
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
BMW, in its second year at CES, had an exhibition that included more than 100 cars and covered 57,475 square feet of space just outside the show’s main hall at the Las Vegas Convention Center. Hildegard Wortmann, the company’s head of product management, says she made her first visit to the show in 2012 and returned to headquarters in Bavaria with a firm message: “We have to be there.” Auto industry meetings at CES are becoming big business for electronics suppliers, too, says Visteon’s Leuliette, adding that despite its setting the show has less glitz and more substance than other car industry exhibitions. “The Detroit Auto Show is a social event,” he says. “We’re making decisions in Vegas.”
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
The deals inked in exhibitors’ private conference rooms are good news for the show. CES, which hosted the debut of the VCR and the compact disc, has struggled to maintain its relevance over the past two decades. Although ticket sales keep rising, many major names in consumer electronics have skipped or declined to show products at CES for years. Video game publishers and smartphone makers save many of their big announcements for the springtime Electronic Entertainment Expo or Mobile World Congress, while companies such as Apple host their own launches in the fall, closer to the start of the holiday shopping season.
Apple stopped floor traffic at the Geneva International Motor Show last March when it first showed its CarPlay system, which mimics the look and functions of an iPhone on a dashboard touchscreen. “There were mobs of people who wanted to see that Apple screen inside a car,” says Danny Shapiro of chipmaker Nvidia, who was there. “It was nuts. You couldn’t even get close.” The CEA estimates that auto electronics sales will climb 3 percent this year—not stunning growth. A lot of buzz, however, has centered on versions of Apple’s iOS and Google’s Android in development for cars. Both are scheduled for release early this year.
Photographer: Michael Nagle for Bloomberg Businessweek
Nvidia chips
Researcher IHS estimates that the world’s Internet-connected cars will increase from 36 million now to 152 million in the next five years, and even CES attendees who’ve typically focused on home electronics have begun pitching processors and operating systems more seriously to vehicle makers and buyers. Nvidia, a Silicon Valley fixture associated mostly with video games and computing equipment, now supplies processors for Audis, BMWs, and Teslas, and stacked its booth with a roadster and an electric supercar. “Two years ago our booth would have been filled with PCs and people playing video games,” says Shapiro, senior director of the company’s automotive business unit. “This year we made a strategic decision to shift the focus of the booth onto automotive.”
At this year’s CES, which began its four-day run on Jan. 6, 10 major automakers showed off their latest in-car electronics and self-driving prototypes in sprawling exhibitions that together took up the space of about three football fields. Consulting firm Accenture reports that technology is the top selling point for 39 percent of U.S. car buyers, almost triple the 14 percent who care most about horsepower and handling. The industry has taken notice, trying to rebrand cars as jumbo smartphones that are stuffed with apps and can be accessed remotely via other devices. “We’re thinking of ourselves as a mobility company and not only a car and truck company,” says Fields, now Ford’s chief executive officer. “We want to be viewed as being part of this community.”
Photographer: Michael Nagle for Bloomberg Businessweek
Ford
This year, Fields gave the CES keynote speech, about the dawn of the connected-car era, and Daimler CEO Dieter Zetsche talked up an early model of a self-driving Mercedes-Benz. With 140,000 visitors to the exhibition halls, Audi, BMW, Fiat Chrysler Automobiles, General Motors, Hyundai Motor, Mazda Motor, Toyota Motor, and Volkswagen have piled in. That’s attracted more companies interested in selling the automakers hardware and software—an $11.3 billion business, estimates the Consumer Electronics Association (CEA), which puts on CES. In the past five years, the exhibition space dedicated to car equipment has almost doubled, to 165,000 square feet, about one-twelfth the total area, according to show spokeswoman Tara Dunion. “When you look at who’s coming, with Mark Fields and Dieter Zetsche and all of us, it has become an auto show,” says Timothy Leuliette, the CEO of parts supplier Visteon.
Photographer: Michael Nagle for Bloomberg Businessweek
Mercedes-Benz
Five years ago, Ford’s booth consisted of a single Taurus on a 20-by-20-foot piece of carpet. This year the company’s two-story display included five vehicles packed with digital monitors, a handful of private offices for meetings, and a wall of screens promoting company experiments such as drone cars steered remotely by a driver in Atlanta and an app-based service through which people can swap vehicles. By last year, shortly before he stepped down as CEO, Alan Mulally, Fields’s predecessor, had become a fixture on the CES floor.
Photographer: Michael Nagle for Bloomberg Businessweek
Audi
Now that car companies all have some kind of electronic display in their consoles, further automation is the next frontier. Hyundai’s Genesis luxury sedan can unlock and start with a tap on a smartwatch. Audi autopiloted one of its sedans more than 500 miles from Palo Alto to Las Vegas for the show. BMW says it’s one to two years away from selling self-parking cars with dashboards controlled by hand gestures. In a demonstration on the top floor of a garage, a driver stepped out of his car and spoke the words “go park yourself” into his smartwatch, then looked on as the car’s valet software rolled the vehicle into an open space. Another tap on his watch brought the car rumbling back.
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
BMW, in its second year at CES, had an exhibition that included more than 100 cars and covered 57,475 square feet of space just outside the show’s main hall at the Las Vegas Convention Center. Hildegard Wortmann, the company’s head of product management, says she made her first visit to the show in 2012 and returned to headquarters in Bavaria with a firm message: “We have to be there.” Auto industry meetings at CES are becoming big business for electronics suppliers, too, says Visteon’s Leuliette, adding that despite its setting the show has less glitz and more substance than other car industry exhibitions. “The Detroit Auto Show is a social event,” he says. “We’re making decisions in Vegas.”
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
The deals inked in exhibitors’ private conference rooms are good news for the show. CES, which hosted the debut of the VCR and the compact disc, has struggled to maintain its relevance over the past two decades. Although ticket sales keep rising, many major names in consumer electronics have skipped or declined to show products at CES for years. Video game publishers and smartphone makers save many of their big announcements for the springtime Electronic Entertainment Expo or Mobile World Congress, while companies such as Apple host their own launches in the fall, closer to the start of the holiday shopping season.
Apple stopped floor traffic at the Geneva International Motor Show last March when it first showed its CarPlay system, which mimics the look and functions of an iPhone on a dashboard touchscreen. “There were mobs of people who wanted to see that Apple screen inside a car,” says Danny Shapiro of chipmaker Nvidia, who was there. “It was nuts. You couldn’t even get close.” The CEA estimates that auto electronics sales will climb 3 percent this year—not stunning growth. A lot of buzz, however, has centered on versions of Apple’s iOS and Google’s Android in development for cars. Both are scheduled for release early this year.
Photographer: Michael Nagle for Bloomberg Businessweek
Nvidia chips
Researcher IHS estimates that the world’s Internet-connected cars will increase from 36 million now to 152 million in the next five years, and even CES attendees who’ve typically focused on home electronics have begun pitching processors and operating systems more seriously to vehicle makers and buyers. Nvidia, a Silicon Valley fixture associated mostly with video games and computing equipment, now supplies processors for Audis, BMWs, and Teslas, and stacked its booth with a roadster and an electric supercar. “Two years ago our booth would have been filled with PCs and people playing video games,” says Shapiro, senior director of the company’s automotive business unit. “This year we made a strategic decision to shift the focus of the booth onto automotive.”
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In 2007, Bill Gates stepped onstage at the International Consumer Electronics Show in Las Vegas to help introduce Sync, a combination GPS navigator, digital music player, and speakerphone being introduced into Fords. Mark Fields, then the head of Ford Motor’s Americas operations, joined Gates for the sales pitch. He now recalls being met with incredulity. At a show traditionally dedicated to next-generation gadgets, Fields says, the most common questions for the automaker’s delegation were, “Why are you here? Oh, and by the way, why aren’t your knuckles dragging across the floor?”
At this year’s CES, which began its four-day run on Jan. 6, 10 major automakers showed off their latest in-car electronics and self-driving prototypes in sprawling exhibitions that together took up the space of about three football fields. Consulting firm Accenture reports that technology is the top selling point for 39 percent of U.S. car buyers, almost triple the 14 percent who care most about horsepower and handling. The industry has taken notice, trying to rebrand cars as jumbo smartphones that are stuffed with apps and can be accessed remotely via other devices. “We’re thinking of ourselves as a mobility company and not only a car and truck company,” says Fields, now Ford’s chief executive officer. “We want to be viewed as being part of this community.”
Photographer: Michael Nagle for Bloomberg Businessweek
Ford
This year, Fields gave the CES keynote speech, about the dawn of the connected-car era, and Daimler CEO Dieter Zetsche talked up an early model of a self-driving Mercedes-Benz. With 140,000 visitors to the exhibition halls, Audi, BMW, Fiat Chrysler Automobiles, General Motors, Hyundai Motor, Mazda Motor, Toyota Motor, and Volkswagen have piled in. That’s attracted more companies interested in selling the automakers hardware and software—an $11.3 billion business, estimates the Consumer Electronics Association (CEA), which puts on CES. In the past five years, the exhibition space dedicated to car equipment has almost doubled, to 165,000 square feet, about one-twelfth the total area, according to show spokeswoman Tara Dunion. “When you look at who’s coming, with Mark Fields and Dieter Zetsche and all of us, it has become an auto show,” says Timothy Leuliette, the CEO of parts supplier Visteon.
Photographer: Michael Nagle for Bloomberg Businessweek
Mercedes-Benz
Five years ago, Ford’s booth consisted of a single Taurus on a 20-by-20-foot piece of carpet. This year the company’s two-story display included five vehicles packed with digital monitors, a handful of private offices for meetings, and a wall of screens promoting company experiments such as drone cars steered remotely by a driver in Atlanta and an app-based service through which people can swap vehicles. By last year, shortly before he stepped down as CEO, Alan Mulally, Fields’s predecessor, had become a fixture on the CES floor.
Photographer: Michael Nagle for Bloomberg Businessweek
Audi
Now that car companies all have some kind of electronic display in their consoles, further automation is the next frontier. Hyundai’s Genesis luxury sedan can unlock and start with a tap on a smartwatch. Audi autopiloted one of its sedans more than 500 miles from Palo Alto to Las Vegas for the show. BMW says it’s one to two years away from selling self-parking cars with dashboards controlled by hand gestures. In a demonstration on the top floor of a garage, a driver stepped out of his car and spoke the words “go park yourself” into his smartwatch, then looked on as the car’s valet software rolled the vehicle into an open space. Another tap on his watch brought the car rumbling back.
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
BMW, in its second year at CES, had an exhibition that included more than 100 cars and covered 57,475 square feet of space just outside the show’s main hall at the Las Vegas Convention Center. Hildegard Wortmann, the company’s head of product management, says she made her first visit to the show in 2012 and returned to headquarters in Bavaria with a firm message: “We have to be there.” Auto industry meetings at CES are becoming big business for electronics suppliers, too, says Visteon’s Leuliette, adding that despite its setting the show has less glitz and more substance than other car industry exhibitions. “The Detroit Auto Show is a social event,” he says. “We’re making decisions in Vegas.”
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
The deals inked in exhibitors’ private conference rooms are good news for the show. CES, which hosted the debut of the VCR and the compact disc, has struggled to maintain its relevance over the past two decades. Although ticket sales keep rising, many major names in consumer electronics have skipped or declined to show products at CES for years. Video game publishers and smartphone makers save many of their big announcements for the springtime Electronic Entertainment Expo or Mobile World Congress, while companies such as Apple host their own launches in the fall, closer to the start of the holiday shopping season.
Apple stopped floor traffic at the Geneva International Motor Show last March when it first showed its CarPlay system, which mimics the look and functions of an iPhone on a dashboard touchscreen. “There were mobs of people who wanted to see that Apple screen inside a car,” says Danny Shapiro of chipmaker Nvidia, who was there. “It was nuts. You couldn’t even get close.” The CEA estimates that auto electronics sales will climb 3 percent this year—not stunning growth. A lot of buzz, however, has centered on versions of Apple’s iOS and Google’s Android in development for cars. Both are scheduled for release early this year.
Photographer: Michael Nagle for Bloomberg Businessweek
Nvidia chips
Researcher IHS estimates that the world’s Internet-connected cars will increase from 36 million now to 152 million in the next five years, and even CES attendees who’ve typically focused on home electronics have begun pitching processors and operating systems more seriously to vehicle makers and buyers. Nvidia, a Silicon Valley fixture associated mostly with video games and computing equipment, now supplies processors for Audis, BMWs, and Teslas, and stacked its booth with a roadster and an electric supercar. “Two years ago our booth would have been filled with PCs and people playing video games,” says Shapiro, senior director of the company’s automotive business unit. “This year we made a strategic decision to shift the focus of the booth onto automotive.”
At this year’s CES, which began its four-day run on Jan. 6, 10 major automakers showed off their latest in-car electronics and self-driving prototypes in sprawling exhibitions that together took up the space of about three football fields. Consulting firm Accenture reports that technology is the top selling point for 39 percent of U.S. car buyers, almost triple the 14 percent who care most about horsepower and handling. The industry has taken notice, trying to rebrand cars as jumbo smartphones that are stuffed with apps and can be accessed remotely via other devices. “We’re thinking of ourselves as a mobility company and not only a car and truck company,” says Fields, now Ford’s chief executive officer. “We want to be viewed as being part of this community.”
Photographer: Michael Nagle for Bloomberg Businessweek
Ford
This year, Fields gave the CES keynote speech, about the dawn of the connected-car era, and Daimler CEO Dieter Zetsche talked up an early model of a self-driving Mercedes-Benz. With 140,000 visitors to the exhibition halls, Audi, BMW, Fiat Chrysler Automobiles, General Motors, Hyundai Motor, Mazda Motor, Toyota Motor, and Volkswagen have piled in. That’s attracted more companies interested in selling the automakers hardware and software—an $11.3 billion business, estimates the Consumer Electronics Association (CEA), which puts on CES. In the past five years, the exhibition space dedicated to car equipment has almost doubled, to 165,000 square feet, about one-twelfth the total area, according to show spokeswoman Tara Dunion. “When you look at who’s coming, with Mark Fields and Dieter Zetsche and all of us, it has become an auto show,” says Timothy Leuliette, the CEO of parts supplier Visteon.
Photographer: Michael Nagle for Bloomberg Businessweek
Mercedes-Benz
Five years ago, Ford’s booth consisted of a single Taurus on a 20-by-20-foot piece of carpet. This year the company’s two-story display included five vehicles packed with digital monitors, a handful of private offices for meetings, and a wall of screens promoting company experiments such as drone cars steered remotely by a driver in Atlanta and an app-based service through which people can swap vehicles. By last year, shortly before he stepped down as CEO, Alan Mulally, Fields’s predecessor, had become a fixture on the CES floor.
Photographer: Michael Nagle for Bloomberg Businessweek
Audi
Now that car companies all have some kind of electronic display in their consoles, further automation is the next frontier. Hyundai’s Genesis luxury sedan can unlock and start with a tap on a smartwatch. Audi autopiloted one of its sedans more than 500 miles from Palo Alto to Las Vegas for the show. BMW says it’s one to two years away from selling self-parking cars with dashboards controlled by hand gestures. In a demonstration on the top floor of a garage, a driver stepped out of his car and spoke the words “go park yourself” into his smartwatch, then looked on as the car’s valet software rolled the vehicle into an open space. Another tap on his watch brought the car rumbling back.
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
BMW, in its second year at CES, had an exhibition that included more than 100 cars and covered 57,475 square feet of space just outside the show’s main hall at the Las Vegas Convention Center. Hildegard Wortmann, the company’s head of product management, says she made her first visit to the show in 2012 and returned to headquarters in Bavaria with a firm message: “We have to be there.” Auto industry meetings at CES are becoming big business for electronics suppliers, too, says Visteon’s Leuliette, adding that despite its setting the show has less glitz and more substance than other car industry exhibitions. “The Detroit Auto Show is a social event,” he says. “We’re making decisions in Vegas.”
Photographer: Michael Nagle for Bloomberg Businessweek
BMW
The deals inked in exhibitors’ private conference rooms are good news for the show. CES, which hosted the debut of the VCR and the compact disc, has struggled to maintain its relevance over the past two decades. Although ticket sales keep rising, many major names in consumer electronics have skipped or declined to show products at CES for years. Video game publishers and smartphone makers save many of their big announcements for the springtime Electronic Entertainment Expo or Mobile World Congress, while companies such as Apple host their own launches in the fall, closer to the start of the holiday shopping season.
Apple stopped floor traffic at the Geneva International Motor Show last March when it first showed its CarPlay system, which mimics the look and functions of an iPhone on a dashboard touchscreen. “There were mobs of people who wanted to see that Apple screen inside a car,” says Danny Shapiro of chipmaker Nvidia, who was there. “It was nuts. You couldn’t even get close.” The CEA estimates that auto electronics sales will climb 3 percent this year—not stunning growth. A lot of buzz, however, has centered on versions of Apple’s iOS and Google’s Android in development for cars. Both are scheduled for release early this year.
Photographer: Michael Nagle for Bloomberg Businessweek
Nvidia chips
Researcher IHS estimates that the world’s Internet-connected cars will increase from 36 million now to 152 million in the next five years, and even CES attendees who’ve typically focused on home electronics have begun pitching processors and operating systems more seriously to vehicle makers and buyers. Nvidia, a Silicon Valley fixture associated mostly with video games and computing equipment, now supplies processors for Audis, BMWs, and Teslas, and stacked its booth with a roadster and an electric supercar. “Two years ago our booth would have been filled with PCs and people playing video games,” says Shapiro, senior director of the company’s automotive business unit. “This year we made a strategic decision to shift the focus of the booth onto automotive.”
đang được dịch, vui lòng đợi..
Năm 2007, Bill Gates bước trên sân khấu quốc tế Điện tử tiêu dùng ở Las Vegas để giúp giới thiệu Sync, một sự kết hợp GPS navigator, máy nghe nhạc kỹ thuật số, và loa ngoài được giới thiệu vào Ford. Mark Fields, sau đó người đứng đầu hoạt động Mỹ Ford Motor, tham gia Gates nhắm vào doanh thu. Ông bây giờ nhớ lại được đáp ứng với sự ngờ vực. Tại một chương trình truyền thống dành riêng cho các tiện ích hệ tiếp theo, Fields cho biết, những câu hỏi phổ biến nhất đối với phái đoàn của hãng là: "Tại sao cậu lại ở đây? Oh, và bằng cách này, lý do tại sao không đốt ngón tay của bạn kéo trên sàn nhà? " Tại CES năm nay, bắt đầu bốn ngày của nó chạy trên 06 Tháng một, 10 hãng xe lớn đã cho thấy họ trong xe hơi mới nhất điện tử và tự lái xe nguyên mẫu trong sắc màu rực rỡ mà cuộc triển lãm cùng đã lên các không gian khoảng ba lĩnh vực bóng đá. Công ty tư vấn Accenture báo cáo rằng công nghệ là điểm bán hàng đầu cho 39 phần trăm của những người mua xe hơi tại Mỹ, gần gấp ba lần 14 phần trăm những người quan tâm nhất về mã lực và xử lý. Các ngành công nghiệp đã thông báo, cố gắng để tái thương hiệu xe hơi điện thoại thông minh như jumbo được nhồi với các ứng dụng và có thể được truy cập từ xa thông qua các thiết bị khác. "Chúng tôi đang nghĩ đến việc mình là một công ty di động và không chỉ là một chiếc xe và xe tải của công ty," Fields, bây giờ giám đốc điều hành của Ford cho biết. "Chúng tôi muốn được xem như là một phần của cộng đồng này." Nhiếp ảnh gia: Michael Bloomberg Businessweek Nagle cho Ford năm nay, Fields đã phát biểu CES biểu quan trọng, về buổi bình minh của kỷ nguyên kết nối-xe, và Daimler CEO Dieter Zetsche nói lên một mô hình đầu của một tự lái xe Mercedes-Benz. Với 140.000 du khách đến phòng triển lãm, Audi, BMW, Fiat Chrysler Ô tô, General Motors, Hyundai Motor, Mazda Motor, Toyota Motor, và Volkswagen đã chất đống trong. Đó là thu hút được nhiều công ty quan tâm đến việc bán phần cứng sản xuất ô tô và 11,3 tỷ phần mềm một $ kinh doanh, ước tính của Hiệp hội Điện tử tiêu dùng (CEA), trong đó đặt vào CES. Trong năm năm qua, không gian triển lãm dành riêng cho thiết bị xe đã tăng gần gấp đôi, lên 165.000 feet vuông, khoảng một phần mười hai tổng diện tích, theo phát ngôn viên của chương trình Tara Dunion. . "Khi bạn nhìn vào những người tới, với Mark Fields và Dieter Zetsche và tất cả chúng ta, nó đã trở thành một chương trình tự động," Timothy Leuliette, Giám đốc điều hành của nhà cung cấp phần Visteon nói Michael Nagle cho Bloomberg Businessweek: Nhiếp ảnh gia Mercedes-Benz Năm năm trước đây, gian hàng của Ford bao gồm một Kim Ngưu duy nhất trên một mảnh 20 by-20-foot của thảm. Năm nay hiển thị hai tầng của công ty bao gồm năm xe đóng gói với màn hình kỹ thuật số, một số ít các văn phòng tư nhân cho các cuộc họp, và một bức tường của màn hình thúc đẩy các thí nghiệm của công ty như chiếc xe không người lái chỉ đạo từ xa bởi một lái xe ở Atlanta và một dịch vụ ứng dụng dựa trên thông qua mà mọi người có thể trao đổi các loại xe. Đến năm ngoái, không lâu trước khi ông bước xuống như CEO, Alan Mulally, người tiền nhiệm Fields của, đã trở thành một vật trên sàn CES. Nhiếp ảnh gia: Michael Nagle cho Bloomberg Businessweek Audi Bây giờ công ty xe đều có một số loại màn hình điện tử trong console của họ, tự động hóa hơn nữa là biên giới tiếp theo. Hyundai Genesis sedan sang trọng của thể mở khóa và bắt đầu với một vòi nước trên một smartwatch. Audi autopiloted một trong những chiếc sedan của nó hơn 500 dặm từ Palo Alto đến Las Vegas cho chương trình. BMW cho biết đó là 1-2 năm nữa mới bán xe ô tô tự đậu xe với bảng điều khiển điều khiển bằng cử chỉ tay. Trong một cuộc biểu tình trên tầng thượng của một nhà để xe, tài xế bước ra khỏi chiếc xe của mình và nói những lời "đi công viên mình" vào smartwatch của mình, sau đó nhìn vào như của xe bãi phần mềm lăn xe vào một không gian mở. Một vòi nước vào hồ của mình đưa chiếc xe ầm ầm trở lại. Nhiếp ảnh gia: Michael Nagle cho Bloomberg Businessweek BMW BMW, trong năm thứ hai tại CES, đã có một cuộc triển lãm bao gồm hơn 100 xe ô tô và được bảo hiểm 57.475 feet vuông không gian ngay bên ngoài sảnh chính của chương trình tại Trung tâm Hội nghị Las Vegas. Hildegard Wortmann, người đứng đầu của công ty quản lý sản phẩm, cho biết cô đã thực hiện chuyến thăm đầu tiên của cô với màn biểu diễn vào năm 2012 và trở về trụ sở chính tại Bavaria với thông điệp: ". Chúng ta phải có" cuộc họp chuyên ngành Auto tại CES đang trở thành ngành kinh doanh lớn cho các nhà cung cấp thiết bị điện tử, quá, nói Leuliette Visteon, thêm rằng mặc dù thiết lập của nó cho thấy có ít quyến rũ và chất hơn triển lãm ngành công nghiệp xe hơi khác. "The Detroit Auto Show là một sự kiện xã hội," ông nói. "Chúng tôi đang làm cho các quyết định trong Vegas." Nhiếp ảnh gia: Michael Bloomberg Businessweek Nagle cho BMW Các thỏa thuận đã ký trong phòng hội nghị triển lãm cá nhân 'là tin tốt cho chương trình. CES, nơi tổ chức sự ra mắt của VCR và đĩa compact, đã phải vật lộn để duy trì sự liên quan của nó trong hai thập kỷ qua. Mặc dù doanh số bán vé tiếp tục tăng, nhiều tên tuổi lớn trong ngành điện tử tiêu dùng đã bỏ qua hoặc từ chối để hiển thị sản phẩm tại CES năm. Nhà phát hành game và các nhà sản xuất điện thoại thông minh tiết kiệm được nhiều thông báo lớn của họ cho mùa xuân Electronic Entertainment Expo hoặc Đại hội di động thế giới, trong khi các công ty như Apple tổ chức ra mắt của mình vào mùa thu, gần gũi hơn với sự bắt đầu của mùa mua sắm cuối năm. Apple đã ngừng giao thông sàn tại Geneva International Motor Show cuối tháng ba khi nó lần đầu tiên cho thấy hệ thống CarPlay của nó, mà bắt chước giao diện và chức năng của một chiếc iPhone trên một màn hình cảm ứng dashboard. "Có những mobs của những người muốn thấy rằng Apple màn hình bên trong một chiếc xe," Danny Shapiro của nhà sản xuất chip Nvidia, những người đã có nói. "Đó là các loại hạt. Bạn thậm chí không thể tới gần. "CEA ước tính rằng doanh số bán hàng điện tử sẽ tự động leo lên 3 phần trăm này năm không tăng trưởng ấn tượng. Rất nhiều tin đồn, tuy nhiên, đã tập trung vào phiên bản iOS của Apple và Android của Google phát triển cho xe ô tô. Cả hai đều được dự kiến phát hành vào đầu năm nay. Ảnh: Michael Bloomberg Businessweek Nagle cho Nvidia chip nghiên cứu IHS ước tính rằng chiếc xe có kết nối Internet của thế giới sẽ tăng từ 36 triệu hiện nay đến 152 triệu USD trong năm năm tới, và thậm chí cả những người tham dự CES người đã thường tập trung vào các thiết bị điện tử gia đình đã bắt đầu bày bộ vi xử lý và hệ điều hành một cách nghiêm túc hơn để các nhà sản xuất xe và người mua. Nvidia, một vật cố Silicon Valley liên quan chủ yếu với các trò chơi video và thiết bị máy tính, bây giờ cung cấp vi xử lý cho Audis, BMW, và Tesla, xếp chồng lên nhau và gian hàng của mình với một mui trần và một siêu xe điện. "Hai năm trước gian hàng của chúng tôi sẽ được lấp đầy với các máy tính và người chơi trò chơi video," Shapiro, Giám đốc cấp cao của đơn vị kinh doanh ô tô của công ty cho biết. "Năm nay chúng tôi đã thực hiện một quyết định chiến lược để thay đổi trọng tâm của các gian hàng lên ô tô."
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