DOS AND DONTSDo• Draw as many meaningful conclusions as possible from each section of the business review, Read and reread each section. • Try to look at each set of facts in as many different ways as possible. • Ask yourself : What are the positive and negative aspects of the data? • Write concise, factual statements summarizing the business review. Provide a rationale with factual statements from the business review after each problem or opportunity. These provide context and support to your problem or opportunity statement. • Organize your problems and opportunities so that they reflect each section of the business review. problems and If it helps you to better see the big picture• If it helps you to better see the big picture, summarize all the problems and opportunities into 5 to 10 key problem areas and 5 to 10 key opportunities, ands include them at the end of your problems and opportunities section. Don’t• Don’t try to write objectives and strategies in this section. Keep the statements factual.
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