If you want to work in advertising,

If you want to work in advertising, there are three areas you can work in. The first is the Creative Department, which invents all the advertisements. Workers in this department are known as “Creatives” and they always work in pairs. A creative job, to outsiders, might not sound very stressful, but the pressure to create original work is intense. Creatives have to keep up to date with the latest films, cartoons, videos, books and fashions to discover new techniques that could be used to sell a product.
The second area is the Acount Department. This does not deal with financial accounts but with the companies that the agency produces advertisements for. Account Excutives have to make sure that the Creatives fully understand what the client requires. Account Excutives need to keep both the Creative team and the client happy. It’s a job that requires a lot of diplomacy, as well as a very good memory and exellent organisational skills.
The third area is the media, which involves placing ads in magazines, on radio or tv, or in public areas. The Media Department carries out research into people’s habits, to find out, for example which radio stations long-distance lorry drivers prefer. Then it advises clientts about which medium would be most appropriate for its advertisements.