North versus South: There is still a strong division between whisk(e)y dominating sales in the north and Cognac dominating sales in the south. Growth in both categories was possible due to investment sand marketing activities.
Local Products: More local spirits brands have appeared on the market;the searestarting to take share from imports. Volumes are still uncertain.The trade believes that the local market could beashigh as 4m cases.It has been estimated that Hanoi vodka sells just over 1.6m cases;this figure has been applied in 2014 for the 2013 edition of the Vietnam report.Also,anew vodka brand called “Men’Vodka” has been added to the report in 2014, which is believed to have reached 1.4m cases (since its launch two yearsago).There is no historical data or any final data available for any of these products and figures will need further checking.
Contracting: The norm is to buy exclusive contracts at popular outlets. Contracts at average night clubs in the two largest cities,HoChiMinh City and Hanoi,which can move over 1,500 cases of Cognac a year,go for up to $1.5m or more. As in much of Asia,Vietnam is abottle market.Capitalising on this,most venues frequently have promotions such as ‘three bottles for the price of two’.
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