this campaign had only a limited effect but it represented progress in developing haiti's image. haiti was beginning to understand that image needs to be researched, developed, and distributed. further research and feedback from the marketplace would lead the government to new assumptions about how to reach their potential markets. recent political upheaval only adds to the negative image and places all future campaigns on hold.
sources: michale giuliano researched haiti's image campaign in June 1988 at northwestern university. Interview with collette jefferies , haiti government tourism bureau , january 5, 1992.