The desktop market began cooling a few years ago as many companies slowed the pace of upgrading theri computers. Meanwhile, consumers gravitated to laptops as prices fell and new wireless technology to laptops as prices fell made them more useful at home and on the go. While corporate demand focused on replacing the desktops employees already had , consumers ere adding second,third, and fourth computers at home as mom, dad , and the kids listened to digital music, shared digital photos, and played games. By 2010 , consumers were buying more laptops than do corporations.
In late 2004, the profitability of Dell's consumer business began deteriorating. Dell told Wall Street its competitors were cutting prices to gain market share at the expense of profit, and said its focus was the high-end PC consumer. But Dell was also participating in a price war, dropping its prices as low as $299 for desktops
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