4. Trends in the Use of Synthetic MaterialsSports shoes are no longer considered simply shoes which are used for playing sports in. Sports shoes are now, and will probably continue to be, a major item of fashion wear.Consumers seem to be prepared to pay an ever-increasing price for high fashion sports shoes, and increasingly, sports shoes are entering the medium end product segment of the market.As people appear to be willing to pay more for products, higher quality APC and PA plastic raw material will probably have a growing potential in the sports shoe market.5. Potential of APC Material in the Sports Shoe MarketAPC is more durable than PVC. In other words, there are less aging problems associated with APC. Secondly, the quality of finish of APC products is higher than that of PVC products. As sports shoes become more fashionable, this consideration will become more important.Lastly, APC is better looking, and stays looking better for longer. It should be remarked here that if there were no price difference, many manufacturers would be willing to try APC material in producing sports shoes because they realise that if they market a better quality product, they can avoid the severe competition at me tow end of the market, which yields lower profit margins.6. Competition between APC productsThere are few APC materials supplied in Hong Kong. Krypton, Hammond Industries, and Nichimachi are the major suppliers in Hong Kong. In the market, Nichimachi's IC51 from Japan is the major competitor with Krypton's KR6600 (see Table 3).
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