By repeating the market survey, Intuit executives began to figure out that something strange was going on in the market. They subsequently discovered that not only a larger number of their users were small businesses, but they expected any small business to use debit and credit accounting. Their survey, which polled bookkeepers in American small businesses and in firms with 20 or fewer employees, indicated that two-thirds of small businesses did not use the traditional debit and credit accounting method. They relied on their outside accountants to come in on a monthly, quarterly, or yearly basis and handle that part of the business for them.
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