Advertising is a form of propaganda is paid or not, to implement the introduction of information about the products, services, companies, or ideas. Advertising is active non-direct communication between people to people in which the people want to media must pay for the mass media to provide the information to attempt to persuade or affect the recipient information. Advertising is the efforts to influence behavior, buying habits of consumers or customers by providing the sales message in a way that convinced about the product or service of the seller. Advẻtising are moved by many different media, such as TV, newspapers, Internet, radio, advertising on vehicles, Advertising on flyers, posters or hoardings. Advertising on packaging product, word of mouth advertising, adsvẻtisin from LED, advertising through program introduction product in a public place .... One of the leading companies Vietnam in the war strategy headlining Tan Hiep Phat company, so, how truly advertising strategy of the company Tan Hiep Phat, it really dring the most effective?
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