In this case it was obvious that, under prevailing conditions, peoplepreferred a low-priced automatic over any kind of manual or semiautomaticmachine and certainly over high-priced automatics, eventhough the low-priced automatics failed to fufill all their expressedpreferences. The supposedly meticulous and demanding Germanconsumers violated all expectations by buying the simple, lowpricedItalian machines.It was equally clear that people were profoundly influenced bypromotions of^ automatic washers; in West Germany, the mostheavily promoted ideal machine also had the largest market sharedespite its high price. Two things clearly influenced customers tobuy: low price regardless of feature preferences and heavy promotionregardless of price. Both factors helped homemakers get whatthey most wanted - the superior beneflts bestowed by fully automaticmachines.
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