Curriculum VitaeFull nameCAREER Objective:SALES TRADE MARKETING FIELDPERSONAL DETAILDate of birth:..................................................................Place of birth:.............................................Address:.........................................................................................................................................Mobile:...........................................................................................................................................Email:............................................................................................................................................Health:...........................................................................................................................................Marital Status:................................................................................................................................SUMMARY OF QUALIFICATIONS “Key Account Management” by ISM Center “Trade & Shopper Marketing” by ISM Center “Project Management” by G&H Training “Building Brand Leadership” by Institute of Applied Marketing (IAM) “Merchandising” by GLOBAL TEAM International Marketing ConsultantEDUCATION2004 – 2008:+ Degree: Bachelor of Economics.+ Major: Marketing Administration – University of Economics HCMC2009 Toeic 900Van Minh Language CentreRELEVANT EMPLOYMENTNov 2009 – Present: SAVIET COMPANY+ Position: Sales Manager Develop Go-to-market plan for GT & MT channels (sales model, distribution model, merchandising strategy, pricing strategy, prioritized portfolio by channel, measurable KPIs …) base on brand positioning, target audience, adjacency category and shopper behaviour. Start-up distributor selection from beginning to the end (screening, evaluates, call bidding, negotiate commercial terms, setting and align KPIs ...) Develop and amplify supporting tools for trade: promotion, POSM, sell presenter, handling objection tool, incentive scheme & respective execution guideline.+ Key Achievement:Total turnover of Sunny category in 2010 grow 26% vs last year.Team Contribution Award for reaching high result vs. target.March 2008 – Oct 2009: UUC. COMPANY+ Position: Sale Manager Define growth opportunity of Oral Care Category in Vietnam via 4 angles: portfolio, channels, merchandising and promotion with support from internal data and market research data (Retail Audit, Gain & loss, U&A, Shopper behaviour…) Propose sales target from building volume forecast with impact of promotion, seasonality and Marketing campaign. Manage performance of Oral Care Category: channels conflicts, performance by brand by channels, budget … Develop and deploy supporting tools for trade from understanding retail, shopper and salesmen insight: promotion, POSM, selling tools, handling objection tools, etc. … Partly develop Integrated Category Building Plan with key role of Trade part via 4 steps: Category and Channel Audit, National Category Building plan, Jobs to be Done and Trade Category Plan.+ Key Achievement: Total turnover of Hahah category in 2008 grow 26% vs last year. Team Contribution Award for reaching high result vs. target.+ Field Sale Customer Management+ Train The Trainer+ Sales FundamentalHOBBIES AND PERSONALITY Having inquiring, creative and humorous mind & love to join social activities & community. Dynamic, enthusiasm, enterprising and having sense of responsibility & good at leadership and team work. Strong analytical thinking.
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